Earlier this week I tweeted:

“Help for Heroes is non-political and non-critical, we simply want to help” – that’s suitable, but means that they don’t have the right ethos

Help for Heroes have just recently won an award for being the Most Admired Charity and this comment about being “non-political and non-critical” struck me and realised that with that attitude they will never be a client of The Right Ethos.

All of the organisations we work with are critical. And most of them get involved in the  political debate to a greater or lesser extent. Personally, I’m glad they do. Because the aspirations of our client organisations are, I believe, higher. They work to change our world or our society for the better. They campaign for justice.

There’s certainly a place for charities who simply want to help out. And I wouldn’t be sniffy about them. They can provide a valuable safety net. Or provide activities that you wouldn’t expect to be paid for out of our taxes.

My award for Most Admired Charity 2011 would go to one that campaigns and is critical and often supports political behaviour to gain permanent change.

To show that we don’t wish any bad will, many of the Christmas cards sent out by The Right Ethos this year are in aid of Help for Heroes.

Season’s Greetings