Email: contact@therightethos.co.uk | Tel: 01227 637293

Email: contact@therightethos.co.uk
Tel: 01227 637293

Campaign Manager – Behavioural Change

Location: Home based, London or New York

Salary expectation: circa £50,000

Application deadline: Tue 30th May

This is a full-time role
Permanent

The Organisation

Better Care Network – an international children’s charity.

The Role

Developing and delivering an ambitious, innovative, and influential project and communications plan to be delivered in partnership with Behaviour Change, PR, Digital Engagement and Education specialists, specifically addressing the issues surrounding international volunteering and its effect on orphans and children in residential care within the developing world.

An orphanage voluntourism campaign, working with Better Care Network’s partners such as Better Volunteering, Better Care initiative and a wider network of NGOs and companies to propagate wider use of the campaign concepts, messages and behaviour change techniques which will guide the campaign and thereby achieve greater impact.

Researching and identifying travel agents and review platforms that are most likely to reach target audiences and to be open to playing their part in reducing orphanage volunteering. Engaging travel agents and travel review businesses and persuading them to use their access to the target audiences to shift behaviour and reduce demand for orphanage volunteering (by diverting those audiences onto alternative paths).

The Candidate

Prior knowledge of, or ability to acquire an understanding of, the international volunteering market and understanding of the issues relating to orphanage volunteering.

Knowledge of youth cultures in either the UK, USA or Australia and ability to review and update plans in line with new, emergent and popular new cultural traits for the core youth audience.

Knowledge of behaviour change approaches and experience working on behaviour change campaigns or projects using international multi-channel communication or marketing campaigns.

Previous experience using audience insight in the development and delivery of public engagement communications.

Deadline: Tue 30th May