Email: email@example.com | Tel: 07726 562716
Tel: 07726 562716
Senior Data Marketing Planning Manager
Location: central London
Salary expectation: £35,500
Application deadline: Wed 21st August
This is a full-time role
This is an exciting role leading the charity’s Data Marketing team. You will spearhead campaign insight to inform data strategy ensuring the right message is delivered to the right audience at the right time contributing to a brilliant supporter experience, increasing life time value.
To achieve this, you will be an exceptional planner, using advanced influencing and persuasion skills to with senior stakeholders to map the demands of the fundraising teams to deliver against their goals and to drive the development of new product/audience development.
The charity has invested in a new CRM (Salesforce) and built a new data warehouse to expedite complex data selections and marketing analysis. The data marketing team is highly skilled; it will be important you are able to lead by example and inspire staff to delivery campaign selections and meaningful insight to plan.
About the Team
The team collaborates with others across the GOSH Charity family to enable effective and efficient fundraising by producing analysis, reporting and data selections.
The team is ambitious and driven and have recently been shortlisted for multiple industry awards.
About the You
This is a pivotal role for the charity and would suit someone with established experience understanding the intricacies of charitable data, working across fundraising teams to optimise supporter retention, return, and critically supporter satisfaction.
Specifically, you will:
- Work across all functions to identify where supporter insight can make a commercially significant impact and act upon findings.
- Develop a data strategy, (including the review, update and implementation of business contact rules) that drives supporter acquisition and retention and supports the objectives of the Charity
- Act as a strategic advisor to the senior leadership team on data marketing issues, including audience insight, segmentation and campaign effectiveness
- Lead on data quality, collaborating with the CRM and Finance teams to ensure data for all parties is fit for purpose
- Develop an expert team that are commercially focussed and are the central point of reference for data driven business challenges
- Continuously develop your skills, sector knowledge, and external networks to facilitate this
About the Charity
Every day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, over 600 seriously ill children from across the UK arrive for life-changing treatments. Every day, young lives hang in the balance as patients, families and staff battle the most complex illnesses. And every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children – and change the world. This extraordinary hospital has always depended on charitable support to give seriously ill children the best chance to fulfil their potential. Without donations, Great Ormond Street Hospital Charity can’t help fund ground-breaking research, advanced equipment, child and family support services, and the rebuilding and refurbishment of wards and medical facilities. Our staff help to raise these vital funds for the hospital. A better future for seriously ill children starts with you.
Recently awarded with a ‘Best Companies 2-star accreditation‘ and placed number 17 on the 2019 Sunday Times Best 100 Not-for-Profit Companies list – we offer a range of attractive benefits including: a flexible approach to working, 30 days holiday, life assurance, enhanced employer pension contributions, and a discounted season ticket loan.
Please refer to the full job description below for more information.
How to Apply
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete. You are encouraged to include a cover letter with your application, and should refer to the ‘Application and Interview FAQs’ on the career section of our website before you apply.
Applications will be reviewed on an on-going basis and we reserve the right to close the role prior to the closing date, should a suitable applicant be found. Therefore, you are encouraged to apply right away, to avoid disappointment.
Due to the large number of applications we receive, we are unfortunately only able to inform shortlisted candidates of the outcome of their application. If you do not hear from us within two weeks of the closing date, please assume that you have been unsuccessful on this occasion. If your application is not successful, we hope that you will not be discouraged and will still apply for other suitable vacancies in the future.
Deadline: Wed 21st August