Email: jonathan@therightethos.co.uk | Tel: 01227 637293

Email: jonathan@therightethos.co.uk
Tel: 01227 637293

Guides – Communication and Media

Your guide to: Press releases

A great way to spread the word about your fundraising is to send a press release to local media. It can help raise awareness of your event or challenge and boost your sponsorship. Created by Carers UK.
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How to: Write a killer press release

A good press release is one of the most effective ways of getting your issue covered in the media. Phillip Byrne, Communications and Media Assistant at Friends of the Earth gives you top tips on how to write the perfect release.
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Press release tips

The elements of a good news story including downloadable press release template. Produced by NCVO Know How Non Profit.
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Planning media strategy & punching above your weight

“Presentation by Rob Dyson, Public Relations Manager at Whizz Kidz, for the Media master class on planning media strategy workshop at the NCVO Campaigns Conference 2011.”
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Using films to inspire change

“Workshop presentation on using films to inspire change by Sarah Mosses, Producer at the Channel 4 BRITDOC Foundation.”

Local Media “Presentation on local media by Jonathan Moore, Chief Executive of the Suffolk Association of Voluntary Organisations at the NCVO Campaigns Conference 2011.”
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About The Right Ethos

The Right Ethos was set up after our founder, Jonathan Dearth, had worked in the campaigning sector for 13 years, for campaigning organisations including Amnesty International, Shelter, Liberty and the World Development Movement. It was set up as a response to multi-sector recruitment consultancies moving in on the charity sector, and in particular not recognising that people who work for campaigning organisations are motivated by justice and long term change.