Email: jonathan@therightethos.co.uk | Tel: 01227 639768

Email: jonathan@therightethos.co.uk
Tel: 01227 639768

Head of Brand Marketing

Location: Remote E20, London, Stratford

Salary expectation: £59,000

Application deadline: Sun 24th October

This is a full-time role

UNICEF ensures more of the world’s children are vaccinated, educated and protected than any other organisation. We have done more to influence laws and policies to help protect children than anyone else. We get things done. And we’re not going to stop until the world is a safe place for all our children.

We are looking for a Head of Brand Marketing to join the Marketing Team at the UK Committee for UNICEF (UNICEF UK). This is a brand new role, team, and directorate, and we are embarking on an exciting period of change to maximise the income, influence and impact we deliver for children.

The Marketing Team comprises of a diverse range of marketing skills, with special emphasis on digital, working in cross-disciplinary teams to deliver against wide range of objectives, spanning every stage of our supporters’ journeys, from initial brand awareness through to leaving a gift in a will. The Head of Brand Marketing plays a crucial role in helping us reach our ambitious targets, as well as delivering on wider UNICEF UK brand objectives.

As the Head of Brand Marketing, you will lead on delivering a best-in-class brand strategy and marketing. You will be passionate about the use of audience insight to drive and evolve the development of our brand. And you will have the skills to influence and empower all parts of UNICEF UK to embed the brand consistently within their areas, working to ensure all stakeholders engage with the brand.

To achieve this, you will have a track record of successfully developing, implementing and evaluating brand-building strategies in large, complex organisations, that have created shifts in brand perception and have created organisational stand-out.

You will bring your applied understanding of audience insight, commission and delivery brand marketing campaigns with inspiring content delivering agreed KPIs.

Deadline: Sun 24th October