Email: jonathan@therightethos.co.uk | Tel: 07726 562716

Email: jonathan@therightethos.co.uk
Tel: 07726 562716

Marketing Manager

Location: London

Salary expectation: £31,018 to £32,342

Application deadline: Sun 29th July

This is a full-time role

 

 

We’re looking for a creative individual with proven experience of developing and implementing effective marketing plans to join us as a Marketing Manager and play a leading role in our future marketing activities.

Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We’re here so no one has to fight bad housing or homelessness on their own.

Our Marketing function comprises Brand, Social and Paid Marketing teams working together as a single unit and combining our expertise to engage organic and paid audiences. As well as building awareness of the Shelter brand and driving support for our work, we work closely with our Services, Campaigns, Fundraising and Retail divisions to help them achieve their business objectives. Developing project strategies, delivering multi-channel campaigns, analysing market trends, building targetable audience segments and optimising and testing new channels and ad variants – we do all of this, and more.

About the Role
Your focus will be on helping to deliver effective marketing activity that promotes our wide-ranging housing services. These include our face-to-face services, our helpline and our online services (webchat and digital advice). We’ll also rely on you to support the marketing team with the planning and implementation of day-to-day activity for brand and supporter communication campaigns. It really is a great opportunity to work on a wide range of projects and business objectives that target B2C audiences (such as supporters and service users) as well as B2B audiences (including housing professionals and commissioners of services). You’ll regularly liaise with a variety of internal stakeholders, help translate their requirements into marketing activity and, crucially, deliver outstanding marketing campaigns in line with our strategic goals, vision and values.

About you 
As well as a strong understanding of B2B and digital marketing (e.g. paid social, PPC content marketing, email marketing), you’ll need experience of using audience insight to shape your decision making. We’ll also be looking for a proven ability to commission marketing materials, films and photography. The communication skills it takes to engage with a diverse range of stakeholders and quickly grasp an understanding of their marketing needs is important too, as is a collaborative approach. What’s more, you’re pro-active and not afraid to challenge the status quo and introduce new ideas when appropriate.

Benefits include 30 days’ annual leave, the possibility of flexible working, enhanced family friendly policies and significant opportunities for learning and development.

Safeguarding is everyone’s business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.

Deadline: Sun 29th July