Email: | Tel: 01227 637293

Tel: 01227 637293

Press & PR Officer

Location: London

Salary expectation: £30,000

Application deadline: Mon 2nd July

This is a full-time role
Youth Music are seeking a Press & PR Officer

About Youth Music

Supporting life-changing music-making

We’re a national charity investing in music-making projects for children and young people experiencing challenging circumstances.

We believe everyone should have the chance to make music.

Our projects help young people develop musically, of course, and they have personal and social outcomes too.

Youth Music offers meaningful chances to young people in complicated situations.
About the role

This new role will be essential in helping to increase the profile of Youth Music and raise awareness of the charity’s work. This is a varied role, with twin aims of growing our appeal with potential donors, and influencing the music education sector to become more inclusive.

Key responsibilities
Media relations

  • Writing, co-ordinating and issuing press releases, media comments and features.
  • Providing a timely and accurate response to media enquiries (including out-of-hours as appropriate).
  • Following the daily news agenda and identifying opportunities for Youth Music to contribute in a variety of ways e.g. news stories, case studies, features, interviews.
  • Developing and maintaining a strong network of media contacts, ensuring contacts are kept up-to-date in a central database.
  • Keeping up-to-date with all relevant media outlets, including national and local press, specialist media, blogs, and broadcast channels and programmes.
  • Contributing to Communications team planning by devising media strategies for specific initiatives and campaigns to appeal to target audiences.


  • Proactively finding opportunities for Youth Music staff, trustees, ambassadors and beneficiaries to be represented in the media, including pitching to journalists.
  • Setting up media opportunities for Youth Music representatives and supporting them to prepare for interviews.
  • Identifying PR partnership opportunities including awards ceremonies, festival collaborations, film tie-ins, social media campaigns etc, in collaboration with the Fundraising team.
  • Co-ordinating contact with high-profile musicians and their teams, as outlined in Youth Music’s ambassador strategy, working alongside trustees.
  • Organising and managing press conferences and photo calls as required.
  • Acting as a Youth Music spokesperson when appropriate.
  • Following crisis communications/ reputation management processes as required, in consultation with Youth Music’s senior management team.

Youth Music grantholder communications

  • Communicating with grantholders to find out about upcoming press and PR opportunities Youth Music can support or collaborate on.
  • Sourcing quotes from appropriate team members for grantholders’ press releases.
  • Providing advice to grantholders on their press activities and materials.
  • Attending events and visiting projects across England as required.

Monitoring impact

  • Co-ordinating media monitoring subscriptions, evaluating media coverage and PR activity.
  • Providing reports on activity and coverage to staff, trustees and external stakeholders as required.


  • Providing media contacts with accurate credits (e.g. for photography) and permissions (e.g. for case studies).
  • Ensuring all communications are consistent with Youth Music’s key messages, tone of voice and values.
  • Displaying commitment to Youth Music’s values of creativity, change, knowledge, excellence and equality.

Person specification

  • Excellent writing skills for a variety of audiences.
  • Ability to be a confident spokesperson for Youth Music.
  • Proactive in finding media opportunities.
  • An interest in music, young people, and/or social justice issues.
  • Experience in a similar role.

How to apply

Application packs are available to download from our website containing:

  • Applicant details form
  • Application form
  • Equal Opportunities monitoring form

If you require any adjustment to be made to the application or interview procedures for this post due to a disability, please let us know in the applicant details form and/or contact us by email or telephone to have a chat.

Interviews will take place at Youth Music’s office in London. If you are invited to interview and are travelling from outside London, we will cover reasonable travel expenses.

Deadline: Mon 2nd July