Email: jonathan@therightethos.co.uk | Tel: 01227 639768

Email: jonathan@therightethos.co.uk
Tel: 01227 639768

Public Relations & Corporate Communications Associate

Location: London, Greater London

Salary expectation: £32,000 to £40,000

Application deadline: Wed 31st March

This is a full-time role

The Public Relations & Corporate Communications Associate is part of the Marketing & Communications team within the Brand Communications & Public Relations unit. This position is responsible for supporting the reputation-building and awareness-raising function of Room to Read, predominately in the UK/Europe, as well as in other international markets as needed. The Public Relations & Corporate Communications Associate will be based in London and will report to Brand Communications & Public Relations Director based in New York. This position will work closely with the Chief Development & Communications Officer, the Development Director, UK, and the Development Director, Europe, in addition to other members of the Development & Communications department. The Public Relations & Corporate Communications Associate will inform direction on communications and public relations strategy, including target audience and messaging, for the region in order to effectively support fundraising and awareness-raising goals.

Duties & Responsibilities:

  • Media Relations and Thought Leadership: (50%): Lead tactical efforts and contribute to strategic thinking in relationship-building with local and regional UK and EU media. Cultivate and steward relationships with journalists and press outlets across broadcast, print and online media which reach key target audiences for Room to Read. Build media lists, identify newsworthy and innovative storylines and coverage opportunities, craft pitches, and successfully secure placements to support global messaging goals and deepen Room to Read’s brand resonance in the UK/EU market. Collaborate with communications staff in Room to Read’s countries of programmatic operations in Asia and Africa to source case studies and impact stories to support and inform press placements. Additional responsibilities include authoring/editing press releases distributed by Room to Read and its partners; drafting Q&A responses, talking points, speeches, video scripts, and thought leadership opinion editorials for executive staff including Room to Read’s CEO and leadership team; and supporting media bookings and speaking engagements during executive leadership travel within UK/EU.
  • Brand Communications, Advertising and Influencer Engagement (20%): Collaborate with program design and research, monitoring and evaluation leads to integrate program data into Room to Read’s external messaging including owned media (blog, publications, social media, digital communications, etc.) and earned media while ensuring integrity and accuracy of our impact story. Identify pro-bono advertising opportunities within the UK/EU region that allow Room to Read to broaden brand awareness. Support relationships with pro-bono design and creative partners to develop messaging and artwork for global and regional Room to Read ads across print, broadcast and digital platforms. Identify, pitch and secure opportunities to partner with celebrities and influencers in the UK/EU region to support Room to Read’s influencer engagement strategy.
  • Social Media (10%): As a member of the global social media team, contribute to content production for Room to Read’s global social media channels (Twitter, Facebook, Instagram, LinkedIn) as needed. Act as primary manager and content producer for Room to Read’s regional EU/AF Twitter account (@RoomtoRead_EUAF), cross-promoting content from Room to Read’s global social media feeds while augmenting with additional content that is specifically curated for a UK/Europe audience.
  • Partnerships and Event Support (20%): Serve as PR lead and/or team member for several key global and regional corporate and foundation partnerships providing tactical support on communications initiatives. Collaborate with UK and EU team members and the Manager of Events & Experiential Marketing to support the strategy and execution of media-specific events (e.g., press dinners) and the achievement of PR goals for key regional fundraising events including annual galas and virtual gatherings.

Deadline: Wed 31st March