Email: | Tel: 01227 639768

Tel: 01227 639768

Senior Email Marketing Executive

Location: London

Salary expectation: £32,000 to £36,000

Application deadline: Wed 26th January

This is a full-time role

Age UK’s award-winning fundraising team is expanding, and we have a fantastic new opportunity for a Senior Email Marketing Executive.

This new position will work across the fundraising team to support the design, testing, delivery and analysis of email marketing campaigns to drive supporter engagement and increase income for the fundraising division.

This is an exciting time to join the Fundraising team at Age UK, with digital income seeing incredible growth of 411% between 2017 and 2020. Alongside this, the size of our email list in Fundraising grew by 124% in 2020, and this role will be tasked with growing it even further.

Our Fundraising team were also awarded Fundraising Team of the Year at the Third Sector Awards in September 2021, after delivering our most successful year of fundraising ever, raising £74.83m against a budget of £57.6m.

You will have:

* Demonstrable experience managing email marketing campaigns
* Experience building email marketing strategies from data analysis
* Experience implementing benchmark reporting (using internal and external benchmarks)
* Experience in email automation best practices
* Experience delivering growth in email lists and increasing email opt-in rates
* Excellent relationship building and interpersonal skills including the ability to work in an integrated way with the Email Executive in the Brand and Content team
* Experience giving email marketing advice to stakeholders with varying levels of digital literacy
* Experience using email marketing platforms, preferably Adestra
* Experience using analytics and reporting platforms such as Google Analytics
* The ability to work on own initiative and self-starter
* Strong project management skills

What we offer in return

* Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme.
* Excellent pension scheme, life assurance, Simply Health cashback plan and EAP.
* Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
* Techscheme – buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
* Heka Fitness & Wellbeing Benefit.
* You Did It Awards – recognition awards from £100-250.

Additional Information

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Deadline: Wed 26th January