The role leads the delivery of our social media strategy and supports our Creative Content Lead to deliver Drinkaware’s multimedia content strategy. Drinkaware is the UK’s leading alcohol charity with a vision of ‘Working together to reduce alcohol harm across the UK’. We use our expertise to give government, industry, communities and individuals the knowledge and support to make informed decisions about alcohol and how to reduce the harm it can cause. We deliver public-facing campaigns and digital services, information and guidance, evidence-led advice to governments and industry, and independent research, consumer insight and evaluation.

The role leads the delivery of our social media strategy and supports our Creative Content Lead to deliver Drinkaware’s multimedia content strategy. The role is key in ensuring that the public can make conscious, informed choices about alcohol and can find help if they need it. The key focus of this role will be developing and growing our social media channels (Facebook, Instagram, X and LinkedIn). It will suit a creative, thoughtful digital producer who is able to successfully adapt difficult and nuanced messages for our key audience groups. Outside of social media, this role will be responsible for producing new multimedia content for other channels and making sure that existing digital content is up to date, accurate and engaging, to promote our brand and information through social and digital channels and to protect us from repetitional damage.