As our new Digital Marketing Lead, you’ll manage and optimise our digital marketing activity across paid media, website, SEO, email, and campaigns, helping more people discover, understand, and support London Wildlife Trust. Working across the digital supporter journey, you’ll use audience insights, data, and testing to grow our reach, strengthen engagement, and increase conversion across fundraising, events, and commercial opportunities.

You’ll work closely with colleagues in the Marketing and Comms Team, across the Trust, and external consultants to deliver effective digital campaigns, improve digital journeys, and ensure our channels and platforms work together to deliver measurable results.

• Create and deliver our digital marketing approach, maximizing reach, sign-ups, conversion, and income from fundraising, commercial activity, and public engagement events, using an insight-led approach grounded in a strong understanding of our audience
• Manage all paid digital advertising, including Meta, PPC, Google Grants, and display advertising. Develop, create, monitor, and optimise campaigns and advertising activity to maximise reach, engagement, conversion, and return on investment.
• Lead on SEO, including emerging AI search/answer engine visibility, to grow organic reach and improve website performance, ensuring the Trust’s content is discoverable and effectively represented online.
• Collaborate with colleagues across the Trust to help build a strong supporter journey from awareness → engagement → conversion → support.
• Provide digital marketing insight and recommendations to inform campaigns and appeals, and research and test emerging digital marketing platforms, technologies, and techniques, including relevant developments in AI, identifying opportunities to improve digital performance.