Community fundraising, which means tapping into the pool of existing supporters and beneficiaries to raise more money for your charity or cause, is set to become even more crucial for charities, it has been claimed.
Social media is one of the most effective means of cost-effective communications. It can be used to allow charities to broadcast to the world about the work they do, how they are making a difference, and the support they need.
Cloud computing provider Blackbaud has been the target of a cyber attack, with organisations across a range of industries now issuing data breach alerts.
It can be difficult making budgets stretch no matter what kind of business you run, but charities in particular are often stretched incredibly thin and more often than not, it’s the marketing and PR departments that find themselves running on fumes.
Charity fundraising has been done for years, but the way in which it is carried out has certainly evolved over the years – and now, thanks to digital innovation, it’s essential that charities of all shapes and sizes are making the most of the technology available to them.
More than £7 million has been provided to fund the launch of See, Hear, Respond, a coalition of charities that aims to provide targeted help to those vulnerable children who have been most affected by the pandemic, as part of a Department for Education programme.
A new survey has revealed that the last few months of lockdown have had an impact on how charities communicate with their supporters, with the use of digital channels skyrocketing and 71 per cent increasing social media use.
A House of Lords committee on democracy and digital technologies has issued a call for ministers to toughen up regulation of digital and social media in response to the erosion of trust in politics and public institutions as a result of misinformation and disinformation.
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One of the advantages of the government easing lockdown restrictions over the last few weeks has been that charity shops across the UK are now allowed to re-open to the public.
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