Social media is one of the most effective means of cost-effective communications. It can be used to allow charities to broadcast to the world about the work they do, how they are making a difference, and the support they need.
With a considered social media strategy, charities producing and sharing good content can reach hundreds, thousands, and even millions of people, at very little cost. It has even proved to be a driving force for .
Unlike traditional press and advertising, social media enables charities to address their audiences without the need for a middle-man, which allows for more control over the message and builds relationships with their audience in real-time.
But this means that charity organisations need to be prepared for the informal conversational style of social media, two-way conversations, and unfortunately, the occasional people posting content that they may not agree with.
As social media has been around for many years, those who use it and are adept with its workings often have high expectations for brands and organisations that use the platform. To get the best results on social media, your charity needs to engage with its audience more, and do more than just broadcast corporate messages.
It provides a great opportunity for broadcasting about fundraising campaigns, building your brand, and showing your audience more about what you stand for. It can help attract volunteers, find staff for vacancies, and even attract celebrity endorsement.
However, a social media strategy is essential. Before you begin using social media you need to understand your audience, what you are trying to achieve, and how will you do it.
If you need a non-profit recruitment agency for your charity organisation, talk to us today.