Email: | Tel: 01227 639768

Tel: 01227 639768

Breast Cancer Now, the merger – 1 year on


Breast Cancer Now, the merger – 1 year on

Lessons learnt that could help senior staff involved in external affairs

Tuesday 17th May 2016 at 4.30pm
Islington Town Hall, Upper Street, London N1
To apply for a FREE  place to attend, please email  –

Guest speaker: Fiona Hazell, Director of Communications and Engagement at Breast Cancer Now

Breast Cancer Now is the UK’s largest breast cancer charity, as a result of the merger between Breast Cancer Campaign and Breakthrough Breast Cancer in April 2015.

In June 2015, just after the general election, the charity launched with a bold new brand, with the ambition to stop women dying from breast cancer by 2050 at its heart.

This was led by Fiona Hazell who oversaw the challenges of bringing two teams together to launch a new communications and public engagement directorate.

Fiona has worked in the charity sector since 2002 leading marketing, communications and campaigns functions for both charities, as well as the charity Women In Sport and the Australian Cancer Council. Prior to this Fiona worked for Fishburn Hedges, a major corporate communications company, the National Lottery operator, Camelot, and KPMG. She is also a Trustee of the charity, Safer London, which supports young people affected by violence and crime.

This is the 7th senior communications & campaigner’s event that The Right Ethos has held. It will be an event with challenging contributions from an audience, usually around 80 attendees full of expertise in campaigning, communications and policy.

In order to maximise the quality of discussions, the event is limited to Directors, Head of Departments or Managers. Therefore, if you know of others who would like to attend or if you cannot attend but wish to pass your invite on to anyone with seniority of at least this level then please ask them to contact us. I hope that junior colleagues, who aren’t invited, will understand the aim of this event.

Event detail:

16:30 – Registration and networking (including wine/soft drink).
17:00 – Fiona’s talk.
17:30 – Q&A with the audience and Fiona.
18:00 – Networking

A selection of attendees and respondents included:

Jonathan Quinn, Head of Campaigns at Shelter
John Trampleasure, Director of External Affairs at Ambitious about Autism
Shannon Hawthorne, Press and Public Affairs Director at Pre-school Learning Alliance
Matt Davies, Head of Public Affairs and Campaigning at Cancer Research UK
Ray Mitchell, Director of Advocacy and Campaigns at White Ribbon Alliance for Safe Motherhood
Nikhil Roy, Programme Development Director at Penal Reform International
Shannon Hawthorne, Press and Public Affairs Director at Pre-school Learning Alliance
Rafi Cooper, Director of Communications at World Jewish Relief
Katharine Sacks-Jones, Director at Agenda Alliance for Women & Girls at Risk
Michael Warhurst, Executive Director at CHEM Trust
Andreea Petre-Goncalves, Head of Advocacy and Public Affairs at The Brooke
Simon Butler, Head of Policy and Public Affairs at Anthony Nolan
Sue Tibballs, Director at Sheila McKechnie Foundation
Liam Burns, Head of Policy and Public Affairs at The Scout Association
Emily Arkell, Head of Media and External Affairs at Royal College of Paediatrics and Child Health
Sandeep Shah, Head of Communications and PR at Jack Petchey Foundation
Ebony Riddell Bamber, Advocacy Specialist at Consumer International
Laurence Guinness, Consultant at For the Kids
Liz Johnston, Policy and Research Manager at Sutton Trust
Gina Murgatroyd, Public Affairs Manager at City & Guilds
Geri Silverstone, External Affairs Consultant at National Trust
Amy Waddell, Head of Media & Public Affairs at British Veterinary Association
James White, Senior Manager – Campaigns, Public Affairs and Advocacy at The Guide Dogs for the Blind Association
Hannah Wardropper, Senior Research Engagement Manager at Cancer Research UK
Rosemary Frazer, Campaigns Manager at Scope
Joanna Birch-Phaure, Head of Communications at Pump Aid Beyond Water


Previous Event

June 2015

‘Campaigning in the new environment since the General Election’

Main speakers included:

  • Jackie Ballard – Chief Executive of Alcohol Concern – Former Liberal Democrat MP
  • Tess Kingham – Social Change consultant – Former Labour MP
  • Ryan Shorthouse – expert on education and social policy and a political commentator -Founder and Director of Conservative supporting Think Tank

Full list of podcasts

About The Right Ethos

The Right Ethos was set up after our founder, Jonathan Dearth, had worked in the campaigning sector for 13 years, for campaigning organisations including Amnesty International, Shelter, Liberty and the World Development Movement. It was set up as a response to multi-sector recruitment consultancies moving in on the charity sector, and in particular not recognising that people who work for campaigning organisations are motivated by justice and long term change.