Email: jonathan@therightethos.co.uk | Tel: 01227 637293

Email: jonathan@therightethos.co.uk
Tel: 01227 637293

Guides – E-campaigning

Your Complete Guide to Campaigning

Today, social media gives us the ability to spread campaign messages even further. Save the Children have designed this pack to give you all the information you need to start  campaigning online.  Click here for more information

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How to integrate social media into your campaigning and influencing work

This guide sets out some steps you can take to successfully incorporate social media into your strategy by focusing on the different stages of a campaign; analysing the issue, gathering an evidence base, developing and planning your strategy, delivering and monitoring progress and evaluation. Click here for more information

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Online Tactics and Success: An examination of the Obama for America new media campaign

“The report’s goal was to attempt to understand which strategies and tactics drove a true return on investment for the campaign and which did not, and how the winning strategies can be replicated by non-profit advocacy organizations Wilberforce Foundation and Brainerd Foundation, 2009” Click for more information

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Guide to e-campaigning

“The ‘e-campaigning ideas guide’ will hopefully provide some inspiration through the case studies presented. We also hope that the tips from our clients will help you to avoid big mistakes (we all have to make a few small ones!).” Click here for more information

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Understanding e-Campaigning

“Presentation on e-campaigning by Liam Barrington-Bush (Concrete Solutions) for the social media workshop at the NCVO Campaigns Conference.” Click here for more information

About The Right Ethos

The Right Ethos was set up after our founder, Jonathan Dearth, had worked in the campaigning sector for 13 years, for campaigning organisations including Amnesty International, Shelter, Liberty and the World Development Movement. It was set up as a response to multi-sector recruitment consultancies moving in on the charity sector, and in particular not recognising that people who work for campaigning organisations are motivated by justice and long term change.