It can be difficult making budgets stretch no matter what kind of business you run, but charities in particular are often stretched incredibly thin and more often than not, it’s the marketing and PR departments that find themselves running on fumes.

This is likely to be exacerbated by the pandemic, the effects of which will be felt for years to come, and the recession that’s just around the corner, meaning that already tight budgets will find themselves even more restricted in the near future.

One of the best ways to go about communications and PR when you don’t have much financial support is to use social media sites like Facebook, Twitter and Instagram. Why? Because they’re free and all you’ll have to invest is your time.

These platforms are perfect for storytelling and since charities by nature have all sorts of uplifting and heartwarming tales to tell, make sure that you’re sharing them properly as and when they happen to boost engagement with your followers.

But it goes both ways and you should also make sure you’re taking the time to comment on online news pages, blogs and images on behalf of your charity, helping to spread the word, encourage engagement and raise awareness of the key issues you deal with – and what you can do to help those in need.

Also pay close attention to what’s happening in other areas, such as radio and TV. If there’s anything coming up that week that could represent good PR opportunities, grab them with both hands and start tweeting your life away. If something relevant is being broadcast, join in the conversation online and make your charity’s voice heard.

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