Diversity within Recruitment

All advertisements are intended to be free of discrimination. They are not be placed somewhere where only one type of person is likely to read or have access to them.

The language we use is intended not to have connotations which could be considered discriminatory. We believe it is important to take seriously what the job advertisement actually says or looks like.

We explicitly encourage diverse candidates to apply.

In a video promoting advertising with The Right Ethos, the vast majority of the people featured are female. A third of the people are from a BAME background:


In another advert, we have recently released amongst the diverse background of people featured is a disabled person: https://www.youtube.com/watch?v=PSbNnkCZIKc

We feel that conventional advertising no longer works and do not put much store by it. Over the last year, The Right Ethos has began offering advertising and our clients have found that they get over double the amount of views – (125% more)

Therefore, for our recruitment services we advertise externally very little. Instead we directly reach out to to those segments of the population who are underrepresented. This is not only the right thing to do, which we are firmly committed towards. But, it also makes good business sense as our clients work in a progressive sector and demand candidates that are more representative of the country as a whole.

Therefore, we use the internet and very specifically social media networks to pro-actively expand our database of people from certain underrepresented groups. For those from groups where it is less obvious, perhaps less visual or less obvious by their name, this is a challenge for us and we are trying to learn best practices.

Our Director is a member of a member of the Senior Jobsharing Network which works to promote the benefit of Jobsharing across the charity sector. An issue that disportionally affects women. He has written and presented on this issue:


We look to train our staff to be confident in both the legislation relating to equal opportunities as well as the ethical and business case for diversity.

We have made some steps towards improving diversity and are committed to improving.


About The Right Ethos

The Right Ethos was set up after our founder, Jonathan Dearth, had worked in the campaigning sector for 13 years, for campaigning organisations including Amnesty International, Shelter, Liberty and the World Development Movement. It was set up as a response to multi-sector recruitment consultancies moving in on the charity sector, and in particular not recognising that people who work for campaigning organisations are motivated by justice and long term change.