About us:
Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn, and protection from harm. When crisis strikes and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

About You:
As our Senior Marketing Manager, you will play a pivotal role in our fundraising strategy. You will lead a multi-disciplinary team to raise unrestricted income by engaging schools and workplaces to participate in Christmas Jumper Day and raise much-needed funds for children for 6 months of the year. For the other 6 months of the year, you will lead marketing and fundraising projects across Public Income and Engagement to drive us towards Save the Children’s goal of raising £60 million by 2030.

You will also lead on the development of multi-channel marketing plans, with a focus on audience, to drive ambitious brand awareness, supporter action, income and loyalty targets including email, display, paid social, direct mail, TV, radio and out of home, across a range of engagement opportunities and propositions (legacies, regular giving, emergencies and mass participation)

Key Responsibilities:

• Lead a multi-disciplinary team to attract and engage supporters to drive participation and income generation for Christmas Jumper Day.
• Lead the development of multi-channel marketing plans, with a focus on audience and insight.
• Lead the team’s relationship with the media buying agency to buy and optimize media.
• Cultivate collaborative relationships with key partners such as marketing agencies, production companies, and fulfilment agencies, motivating and inspiring them to deliver their best for Save the Children.
• Inspire internal partners and colleagues to focus on raising money around the Christmas Jumper Day campaign.
• Manage team budgets and reporting.
• Support the Deputy Director of Public Income and Engagement to lead fundraising and marketing projects outside the Christmas Jumper Day campaign period.

Key Requirements:

• Significant experience in marketing, including developing complex and integrated multi-channel marketing plans, data analysis, and audience planning.
• Outstanding project management skills with a proven ability to plan and manage activity that delivers complex projects on time and to budget.
• Extensive experience in effectively managing external partners, including working with media agencies, creative agencies, and fulfilment agencies.
• Experience in developing marketing assets to drive engagement and action.
• Experience in developing engaging supporter journeys across channels.
• Ability to provide technical leadership for the organization in delivering marketing across various media types.
• Experience in managing budgets.