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Letter published in Third Sector 17th January 2012

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Cathy Pharoah is correct in noting in her article “Charities can make a difference…” when she says that “…there are signs that the sector is increasingly rediscovering the power of advocacy”

Charities despite smaller budgets are realising they can get a better return on their investment to reach their aims and goals by turning to advocacy and campaigning tactics. The change has been happening for a few years – began slowly in the late 1990’s then really took off around 2005 – Make Poverty History played an important role in this.

We see new campaigns and charities investing in policy analysis and development then using it to make change by using campaigning, public affairs and parliamentary tactics. As a result, we’ve increased our staffing to cope with this by over 70% and moved into larger premises.

It is a real shame that at a time where this expansion in campaigning is occurring that the NCVO’s Campaigning Effectiveness team which supported the sectors work no longer exists. There is a gap that needs filling if anyone is up for taking on the challenge.