The Right Ethos V Guardianjobs V Charityjob

Strong evidence that The Right Ethos is the best place to advertise your external affairs roles

In Spring 2023, we undertook a straight test of the same advert for the same job across – The Right Ethos V Guardianjobs V Charityjob

The job was Assistant Director of Public Affairs & Communications – circa £70k


The results:

The Right Ethos had 17% more views than
The Right Ethos had 42% more views than

To see the specific evidence of these results, scroll down to the bottom of the page.


The Right Ethos works well because you get 3 things:

  1. Website advert
  2. Regularly featured in our weekly e-newsletter until the deadline – goes to over 12k
  3. Repeatedly marketed through all our social media until the deadline

Highly targetted audience Communications | Public Affairs | Campaigns | Policy | Parliamentary | Digital & Social Media | PR, Press & Media | Marketing
The cost of advertising with The Right Ethos – £185 (no vat for charities)
To advertise – email with your copy, logo and weblink

The evidence showing the results:



About The Right Ethos

The Right Ethos was set up after our founder, Jonathan Dearth, had worked in the campaigning sector for 13 years, for campaigning organisations including Amnesty International, Shelter, Liberty and the World Development Movement. It was set up as a response to multi-sector recruitment consultancies moving in on the charity sector, and in particular not recognising that people who work for campaigning organisations are motivated by justice and long term change.