Author Archives: Jonathan Dearth

  1. Training courses for Campaigners

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    Tom Allen (up-to-date): 

    Tom Baker (2019)

    Natasha Adams (2019)


    Social Movement Technologies

    SMT does extensive campaigner training. Free training series underway that folks can sign up for through here: And there’s an info session coming up in a couple of weeks about extensive training. Registration starts then. Also SMT will shortly be announcing a call for collaboration with subsidized campaigning coaching support for organizing networks. We’ll explain that in the session above. 

    Has training specifically geared towards Asia:


    Sheila McKechnie Foundation

    The Sheila McKechnie Foundation (SMK) is running a Campaign Carousel – a series of 3 hour online workshops that include the essential building blocks to drive social change. This blog by Kathleen Christie, SMK’s course director, gives you a good flavour of what it’s all about. SMK also runs bespoke campaign training sessions for organisations which are run by SMK Associates.


    Organising for Change

    We offer a core three day ‘Organising for Change’ training for campaigners from grassroots groups and NGOs which focuses on:

    1. Seeding the open, inclusive and liberatory culture we want to see in the world

    ​2. The basics of organising

    1. Putting organising at the heart of campaigns for change

    Organising for Change


    Ella Baker School of Organising

    Our training events take place regularly across the country (UK). Even better all of our materials are ready for you to download and deliver yourself.



    The annual Campaigning Forum event , currently scheduled for Sep. 27-29 in Oxford – see (details will be updated soon now that the UK covid situation is getting clearer)

    Duane: I have run an digital campaigning course online for the last decade – it needs updating but the principles haven’t changed

    I developed an in-house campaigning (not digital campaigning) course for internal use at a large animal welfare group and it is available worldwide to their thousands of staff. I also have a campaigning planning course online that also needs updating 


    More Onion

    At more onion we offer in-person (when possible) and online standard and tailored trainings for campaigners. We can cover all aspects of mobilisation from writing emails to supporter recruitment. You may find this case study interesting of a training programme we delivered for the fantastic team at Possible. We also partner with Sheila McKechnie Foundation to deliver their Digital Campaigning workshop which is next running on 13 May.


    Climate Outreach

    Depending on what you’re campaigning, this might not be applicable.  However, Climate Outreach has some great resources available which will have transferable suggestions across various topics including farming.

    Talking Climate 

    Britain Talks Climate

    Climate Engagement Lab

    Youth Narrative and Voice

    Also, Climate Literacy Project is a great for campaigners too that provides an awareness of the carbon dioxide costs and impacts of everyday activities, and the ability and motivation to reduce emissions, on an individual, community and organisational basis



    89up we’re rebooting our training this year, after a pause last year. Our first session will be on Engaging Influencers in June (date tbc). If anyone is interested, send us an email and we’ll let you know details in due course:


    Campaign Bootcamp

    We run a variety of training, from our flagship Bootcamp residential programmes, to local community training events.

    Get in touch and we can set a call up:


    University of Westminster

    Our MA Media, Campaigning and Social Change at the University of Westminster, listed on Tom’s and on Natasha’s lists, is alive and well! After a year delivering online, we’re planning for blended delivery in 21/22, starting September 2021. The course includes working on live social justice issues  and students can tailor their work round the issues that interest them. As well as the full MA, we also offer a shorter Post Grad Certificate option which comprises the three core modules of the MA.  It’s a cost effective way to explore campaigning in depth, if you’re looking for more than a one or two day training course.  Plus, scholarships application



  2. Federico Moscogiuri

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    Independent consultant and CEO of the International Federation of Musculoskeletal Research Societies.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    Organisations are getting better at articulating their message, communicating with and effectively mobilising their key audience, and thinking about impact. There is also much more joined-up, partnership working, which I think is very positive. More organisations are also increasingly realising the importance of effective campaigning to achieve their core purpose, even if they don’t necessarily see themselves as a “campaigning” organisation, because achieving large-scale, lasting change almost invariably involves a degree of campaigning and influencing.

    In a broader sense, digital communications and social media have clearly changed the landscape enormously, hugely increasing reach and opportunities for engagement, while at the same time shifting power away from organisations and more towards networks. More people are now taking their own campaigning initiatives, and in some cases building a following, but often these activities coalesce around big themes, such as climate change, #MeToo or the Black Lives Matter protests. How change is effected today is less driven by organisations and more by the sometimes almost spontaneous emergence of global movements around big themes, which in some ways is very exciting.


    Which campaigner inspires you most?

    I’m a big fan of Roger McNamee, an early investor in Facebook and mentor to Mark Zuckerberg who has in recent years become an active and vocal critic of Facebook’s business model and that of other social platform giants, particularly in terms of how it has enabled and is enabling the spread of hate and disinformation. This is the “flip side” of the power of digital, and it represents one of the biggest challenges of our time, which no campaigning organisation can afford to ignore. By championing the cause of reform and accountability, trailblazers like Roger open a path for others to follow, and are creating a genuine movement for a different way of doing things.


    Apart from your current organisation which other organisations that campaign do you admire and why?

    I’m going to say the Faculty of Sexual and Reproductive Healthcare, where I was Interim CEO for a year. The FSRH represents a clinical specialty and provides training and education for health professionals, but its focus is firmly and genuinely on the people whom this specialty is there to serve. In particular, it has campaigned extensively to improve women’s sexual and reproductive health, not just from a health perspective, but from an empowerment and human rights perspective, which is very important and very powerful. They’re a great example of an organisation really understanding its core purpose, looking at the bigger picture and positioning itself within that. And that is key to achieving lasting impact.


    What three attributes make a good campaigner?

    Firstly, wanting to make a difference. That’s the starting point.

    Secondly, the ability to read the “lay of the land”, understand what it takes to make change happen, and spot opportunities to do so. If one door is shut, don’t just keep banging on it – look for another entrance.

    Thirdly, communication: so much of getting others to care about what you care about, and to take action around it, is about having a clear and strong narrative, and the ability to paint a compelling vision of what you are trying to achieve – and of how each person’s actions can help achieve that.

    But there is a fourth attribute, which involves effective partnership working – with your colleagues, with partner organisations, with external stakeholders. It’s about more than teamwork: it involves flexibility, and the ability to make common cause with your allies. As the saying goes, if you want to go fast, go alone, but if you want to go far, go together.


    What’s the most rewarding or exciting campaign you’ve worked on and why?

    The Hardest Hit campaign on disability benefits, which brought together many different organisations across the health & care and disability sectors and saw the biggest-ever protest against cuts to disability benefits in May 2011. We had a huge rally in London, which Sally Bercow even joined unexpectedly. I instigated the campaign, got the key organisations behind it and led on the initial planning. I also secured a giant postcard specifically drawn for the campaign by Gerald Scarfe. Although disabled people have sadly continued to bear the brunt of successive Conservative governments’ economic policies, it set a really strong marker and brought the entire community together in an unprecedented way.


    How do you feel campaigns will change over the next five years?

    While it’s early to say what the legacy of the pandemic on campaigning will be, I believe campaigns will increasingly be more integrated, in the sense that they will bring together more people with a broader range of expertise, working together for a shared aim and under a shared banner. Organisationally, this should lead to campaigning being less siloed within an organisation, with campaigners also thinking about sustainability, and everyone else also seeing themselves as having an integral role in external impact.

    They will also be less centrally-driven and top-down. More organisations are not just involving their beneficiaries more directly in campaigns work but also increasingly being led by them, and by their grassroots. I think there will be less “campaigns” and more “movement”.


    What advice would you give someone starting their career in campaigning today?

    There are many ways to achieve change. But all of them involve people working together.



  3. Bespoke Job Alerts

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    With the current crisis, finding jobs in the charity and not-for-profit sector  that suit your needs is now harder than ever. Therefore, we can trawl all the major, and also the minor, job websites to ensure you don’t miss opportunities to further your career.

    Please email us to let us know the following 5 bits of information.

    Level of job

    Salaries in brackets cover around 75% of the jobs with these titles

    • Assistant (£18-26k)
    • Officer (£28-34k)
    • Manager (£35-48k)
    • Head (£45-60k)
    • Director (£50-75k)
    • Chief Executive (£60-150k)

    Choose 1 or more levels


    Minimum salary

    State a minimum level in pounds


    Job Function

    • Communications
    • Public Affairs
    • Campaigns
    • Advocacy
    • Policy
    • Parliamentary
    • Digital & Social Media
    • PR, Press & Media
    • Marketing
    • Chief Executive
    • Trustees
    • Fundraising (we will be in touch to talk specifically)
    • Finance
    • IT
    • Human Resources

    Please choose 1 or more. If you can’t find a function you are looking for let us know and we will advise.



    Full-time or Part-time


    Please email your choices to

    We will email you back with payment details – £75 for 10 alerts



  4. Promoting Equality in Recruitment – launching the “Rooney rule” within The Right Ethos

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    In response to the Black Lives Matters words “Stand with us when words are not enough” – The Right Ethos has introduced a policy of affirmative action to increase the opportunities for BAME candidates and to support the charity sector to fulfil their desire to reflect society more accurately.

    The Rooney Rule is a policy that was introduced in the USA which requires American Football league teams to interview BAME candidates for head coaching and senior football operation jobs.

    The Right Ethos is now to applying it to all the candidate shortlists that we present our clients.

    This is a commitment and a formalisation of what we have always strived to achieve. However, for The Right Ethos, it will at the very least act as a “safety check” to make sure that it consistently applies to all of our work. We intend it to ensure that organisationally we are more aware and we properly consider the issue of inequality. And this is only intended as a starting point. We are looking to learn best practice and work with others to improve our actions.

    We are grateful for #CharitySoWhite for helping support our Free Career Coaching for Young Working Class people   I started this scheme in January 2020 as I came from a working class background – initially living on the Bettws council estate in Newport and receiving free school dinners during the steelworkers strike in 1980. It is for any working-class people, not only those from a BAME background. However, disproportionally black and ethnic minority people are working class and this has been reflected in the young people who we have given free coaching to so far, the majority of them are black or from an ethnic minority.

    The Right Ethos has also this month signed the pledge to Show The Salary – the campaign to address pay gaps and inequity in the charity sector. It is frustrating when clients want to say “competitive salary” instead of a figure or a range. It helps no-one and if it is a factor in inequality then it needs to stop.

    In March, just before the lockdown, I took up my invitation from the Carnegie Trust to attend the launch of their report Race Inequality in the Workforce at the House of Commons.

    It’s clear that 2020 will go down as a significant year in so many ways. The Right Ethos is committed to ensuring that we plays our part in making lives fairer and equal so that everybody benefits.

  5. Top Tips For Communications On A Budget

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    It can be difficult making budgets stretch no matter what kind of business you run, but charities in particular are often stretched incredibly thin and more often than not, it’s the marketing and PR departments that find themselves running on fumes.


  6. Fundraising In The Digital Age: 7 Top Tip

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    Charity fundraising has been done for years, but the way in which it is carried out has certainly evolved over the years – and now, thanks to digital innovation, it’s essential that charities of all shapes and sizes are making the most of the technology available to them.