Category Archive: Uncategorised

  1. Frank Smith

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    Frank Smith has over 18 years experience working in international advocacy, leading global advocacy campaigns on a range of issues and in a range of different organisations and contexts. Over the last year he has been working as a consultant, supporting organisations develop their advocacy capacity and their advocacy strategies so as to improve their overall influence.

    His advocacy work in the humanitarian, human rights and international development fields has given me a deep understanding of the international landscape. He has worked closely with different UN organisations, most recently the UNHCR, working as a consultant.

    Previous employment include:

    Director – No More Epidemics campaign – Management Sciences for Health, USA

    Head of Policy – Plan International,

    Head of Department – Middle East, Europe, Caucasus, Asia (MEECA) – Internal Displacement Monitoring Centre (IDMC), Geneva

    Director of Global Campaigns – World Vision International

  2. Laura Osborne

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    Former Communications Director, Which?

    Why do you do your job?

    A passion for story-telling really. I love running a comms team; it’s hard work, but it’s worth it, particularly as reputation and stakeholder management have never been more important. It’s making the complex understandable, relatable and relevant – so people are interesting in knowing what your organisation or cause is about. Importantly, its also how you do that visually and digitally, as well as through more traditional channels.

    What job did you want or think you would be doing when you were younger?

    I’ve always loved to write – and I read everything and anything I could get my hands on when I was young, a bit like Matilda without the magic powers… So a journalist or a novelist perhaps, but I can’t say I really knew what that was at the time. As I got a bit older, I increasingly wanted to be in or around politics. I did work experience with my MP before interning at a think tank, as I wanted to be part of that world. That’s what took me into public affairs and communications.

    Who in the sector do you admire the most?

    I admire what Digital Mums does, upskilling women who’ve had a break, and helping them use their newly-gained social media talents in a flexible way. More generally, I admire people who do things differently and who aren’t constrained by what’s been done before. I love Selfish Mother and how she’s using Instagram to refresh a magazine format. I also value intellect: I’ve been lucky to work with a lot of smart people, and that’s a joy of the job.

    What are the three most important attributes needed to do your job?

    Energy, curiosity and attention to detail. You have to be able span working a 20 hour day when the job demands it, so it helps to have natural energy, drive and resilience. As well as knowing your organisation inside out, you need to be able to spot opportunities and spaces where your comms can have a big impact, which is where the curiosity comes in! Attention to detail is up there because precision matters in good communications; you need a reputation as a trustworthy source to secure genuine media and political impact.

    What’s the most rewarding part of your job?

    A great story that flies across channels is still one of my biggest highs. So much work goes into having all your ducks in a row, usually all invisible to the naked eye, but it’s worth it when it works and especially when it’s seamless across them all. Increasingly, it is also about spotting, nurturing and developing talent. I’m a mentor and a member of industry groups, and helping others make leaps forward and avoid pitfalls is rewarding – I wish I’d sought that out more when I was younger, especially when I returned to work after my first baby.

    What advice would you give someone starting their career in a role similar to yours?

    I’d encourage them to take all the opportunities that come their way – never count yourself out – and also to be active in the sector. It’s very easy to get caught up in what’s happening in your role, in your organisation. But it’s important to look around, see what others are doing, what you could learn from, who you could learn from. People need you to bring the outside in, it’s part of the job.

    What is the best thing that you’ve been a part of during your career?

    That’s a hard one – as there were great moments in consultancy, the civil service and in not-for-profit – all different! But I loved being part of the work Which? did on social care – pushing for action to help to tackle an emerging crisis. For maximum impact, we aligned a research-based Channel 4 exclusive with the health secretary’s party conference speech, setting out a clear set of actions needed for change and forcing a response. Being the spokesperson that day was a real high. A close second is being part of the team that shifted the early debate on payday loans and the need for stronger regulation, something that’s since become a reality. I’m at my happiest when communications and influencing drive a change for the better.

    What do you think is the biggest challenge faced by organisations like yours in the present day?

    The hardest thing today is securing attention for the issues that matter to your organisation or cause when the political and news agendas are a) Brexit-heavy and b) far less predictable than they were. Cutting through requires a different approach: a real focus on your organisation’s true priorities and proper insight into your audience.

    If you weren’t doing the job that you are doing currently, what do you think you would be doing instead?

    If I wasn’t a comms or corporate affairs director (and if I’d actually done a masters instead of taking my first public affairs job), perhaps I’d be teaching philosophy to undergraduates somewhere. I’d still be trying to the make the complex relatable!

    To follow Laura on Twitter click here. Listen to the full interview below.

     

  3. Seeing Job Shares as a positive, not a problem

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    I set up The Right Ethos recruitment consultants in 2007 after 13 years working for organisations including Shelter, Save the Children and PLAN International. I was invited to speak at the Jobsharing Network Meeting on 26th April 2017 by Katherine Nightingale and Alice Allan, who Jobshare the Head of Advocacy and Policy at CARE International. The audience was a mix of Job Sharers and HR managers from leading international NGOs in the UK.

    In an increasingly competitive market for top talent, charities and campaigning organisations need to be more creative with their hiring strategies. Quite often recruiting managers and human resource teams see anything non-conventional as a problem, rather than seeing and understanding that it can be a real positive.

    It is not only an issue for Job Share applications, but it also covers other non-conventional issues in recruiting. This includes older candidates, candidates moving from other sectors, and candidates with experience from other countries.

    This reaction against non-conventional candidates creates conservatism, with a small “c” in the sector. Quite often this means that the candidates selected for interviews are just junior versions of the recruiting manager. Therefore, the sector generally ends up with Individual, rather than job share candidates; 2-5 years younger than the recruiting manager, with similar (but less) UK based experience.

    All these restrictions act as negative filters that reduce the field of potential candidates whilst also damaging the opportunities for such applicants. However, what I really care about is that it damages the organisation as it reduces the chance of appointing the best people for the job. But to reduce this conservatism it needs to come from the top.

    So it is truly great that the Chief Executive of CARE International, Laurie Lee is involved with this project. It says a lot to Laurie’s and CARE International’s progressive understanding of the issue that he is involved.

    The conservatism in charity recruitment will be reduced if staff are positively encouraged by charity leaders to not discount non-conventional candidates too quickly.

    In terms of Job Share candidates, positive policy statements need to be made. Then they need to be shared, by discussing them and regularly reinforced to get a common understanding of the benefits that a Job Share can offer.

    Also externally, particularly for hard to recruit jobs, adverts could state that Job Share applications would be welcome.

    Only 6.2% of quality job vacancies are advertised with options to work flexibly. This compares poorly with the high demand for flexible work – 47% of the workforce want to work flexibly in some way.

    Additionally, there could be versions for job shares on application forms. Job Sharers could be rejected at application stage purely because an application form cannot accommodate the prospect of two people applying for one job.

    The issue for Job Shares is not just in recruitment – but this is where the biggest challenge lies. There also needs to be a progressive approach to allow Job Shares to happen for an organisation’s existing staff.

    The best route to working part-time in a job share is to go from full-time to part-time or to be in the right place for recruiting candidates for the other part of the job share. However, charity leaders need to be more open to this and appreciate the benefits.

    Charities wanting to maintain their leadership pipeline can’t afford to lose strong talent, especially their women, who generally make up the majority of their workforce. But job shares are not exclusively women – they are also parents, carers and disabled people.

    My main concern and the reason behind why I want to see change is that not maximising job sharing is bad for the organisations. But, having worked for Liberty and Amnesty International before starting The Right Ethos, I care about the rights of the individual too.

    Lack of job shares is unfair on the individual. Part-time workers earn less per hour than their full-time counterparts at every level of qualification. Highly talented people who need to work flexibly cannot do so at their level so are taking jobs below their level in order to find work that matches their needs. Even worse there are highly talented people who are not working but seeking part-time work.

    A progressive approach led by trustees and senior management is required – based on the primary, self-interested, motivation being the best talent available for the charity or campaigning organisation is maximised.

    This proactive approach will make HR and recruiting managers feel comfortable about promoting Job Shares. And not feeling that Job Shares applications are causing problems for their bosses and colleagues.

    And as you may be able to tell, I have my own personal agenda around Job Sharing. Most notably, with regards to the unfair treatment of highly talented individuals and the wasted opportunities that the campaigns I care about, don’t take in not being open to Job Shares.

    However, as a recruitment consultant, I have to work to my client’s agendas, not my own. So The Right Ethos ends up having a more conservative attitude to recruitment than we would wish to have. We do try and slip in unconventional highly talented candidates – but more often than not they get caught in the net of conformity.

    But there is some legislation that will hopefully focus the mind of senior management when it comes to flexible working.  From 6th April 2017, all businesses and charities with more than 250 employees are now legally required to collect data on the gap between the average hourly pay of the men and women who work there.

    Closing the gender pay gap will have a positive effect on the workplace as a whole in many ways, from basic issues of fairness and the benefits of a diverse workforce to the importance of having pathways that support women into senior roles.

    Here is an excerpt from the House of Common’s   Women and Equalities Committee’s 2016 report:

    “Flexible working for all lies at the heart of addressing the gender pay gap… A large part of the gender pay gap is down to women’s concentration in part-time work that doesn’t make use of their skill…. Old-fashioned approaches to flexibility in the workplace and a lack of support for those wishing to re-enter the labour market are also stopping employers from making the most of women’s talent and experience.”

    So for employers who are keen to address their gender pay gap, taking action to improve their flexible credentials is an excellent place to start.

    People who work in a flexible way tend to outperform from a productivity point of view and tend to stay longer and are more loyal. It’s not just about attracting talent but retaining it.

    It’s 2017 and things have got to change. Thus, I hope this group can play a major part in helping change things for fairness to individuals and for the good of the charity and campaigning sector.

  4. Sarah Corbett

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    Sarah Corbett

    Founding Director, Craftivist Collective

    What do you do?

    Everything! But I do also have wonderful volunteers who help at craftivism workshops and events. Plus, when I can, I subcontract photographers, filmmakers and designers to help me turn my visions into the best reality possible.

    What job did you want or think you would be doing when you were younger?

    I wanted to be an artist, carpenter and run ‘Corbett’s Cosy Café’ on the weekends.

    Who in the sector do you admire the most?

    So many! The Godfather of the UK charity sector Duncan Green obvs. The fearless Control Arms Director Anna Macdonald. The ‘Thoughtful Campaigner’ Tom Baker. My Scouse Shero Margaret Aspinall of the Hillsborough Family Support Group. The mighty Micah M. White who is a pioneer and critical friend to campaigners globally. If I had to pick one person it would be Ann Roach (IDAT) – she is everyone’s “nin” (i.e. grandmother) in West Everton where I was born and grew up – she continues to campaigns tirelessly for justice where structures and systems are stopping people fulfill their potential in our patch and I often ask myself “What would Ann do?” when I get stuck.

    What are the three most important attributes needed to do your job?

    I call my approach to activism ‘gentle protest’. It’s not weak and passive but about loving and encouraging activism. I would say to be a Gentle Protester you need: 1) To be mindful of the baggage you bring to your activism (whether that’s preconceived views on those directly effected by injustice or those in power) so you don’t let your baggage fog your strategy or cause barriers with those you are trying to engage. 2) Eye for detail – remember that language can be just as violent as physical actions, colour effects our emotions, even fonts can sway people. Be intentional in every element of your campaign from the way you greet people to sending them a follow up thank you letter for their time. Detail matters. 3) Act out your vision – if you want a more beautiful, kind and just world then make sure your activism is beautiful, kind and fair otherwise your campaign is offering opportunity for people to discredit your campaign and cause.

    What’s the most rewarding part of your job?

    I’m going to be cheeky and say two ‘rewards’: 1) Knowing that I helped challenge and change systems of injustice and oppression sometimes in a big way and sometimes small way alongside others. 2) Receiving messages online or in handwritten letters from people who say that they didn’t think they “fitted into activism” as shy, burnout, introverted or differently-abled people until they saw from my work that they could also do activism in a quiet, gentle, slow or introverted way that is just as valued and useful as other forms of activism.

    What advice would you give someone starting their career in a role similar to yours?

    I don’t know any other full time craftivists and I had no idea I would be in this role so that’s a difficult one. But to anyone who wants to be a full time activist I would say do the tough, unglamorous work you won’t get any praise for at the beginning (and throughout your career if/when you can) but lays strong foundations for your future work. e.g. find a way to mobilise people to be at Parliament in Robin Hood Tax outfits giving out fake newspapers to politicians going into work 7am, go to meetings of those directly affected by injustices if you can (or read their stories), listen at the back and ask how you can help them not stand at the front and talk at people. Do everything you are asking supporters to do from meeting your MP to engaging with drunk people at festivals in your muddy wellies. Be mindful of slipping into the obvious campaign formulas without questioning them but also be aware of doing ‘wacky’ things for their own sake that don’t actually help your campaign.

    What is the best thing that you’ve been a part of during your career?

    I loved helping to shape and deliver the DFID-funded Platform2 programme, which engaged 18-25 year olds from ‘disadvantaged’ (I hate that term!) backgrounds in global poverty and campaigning. As a craftivist I feel privileged to lovingly challenge the charity sector (and the charity sector graciously listening) to offer more ‘gentle protest’ approaches within the activism toolkit to supporters and helping many organisations do just that in the charity sector and the arts sector. Such as offering slower forms of activism actions to engage more deeply and critically in the complexities of social justice, creating objects to provoke not preach at people on and offline about injustice, framing campaign asks using positive psychology elements and even offering gifts to power holders to encourage them to use their power for good rather than annoying them where possible. I am very grateful to still work with the charity sector: It’s a safe space to question and challenge each other in a respectful way because we are all part of a common cause.

    What do you think is the biggest challenge faced by organisations like yours in the present day?

    Boring answer but money: My work is about helping people transform into effective activists & campaigners not just to support Craftivist Collective campaigns but also other issues they care about locally and globally and help them think holistically about their impact as a global citizen. I purposefully don’t offer quick transactional actions that are easier to measure quantitative data because I think as a sector we are missing out on deep and critical engagement with people because it’s harder to measure that qualitative data. But grant-givers and individual donors often want evidence of quick and media-worthy wins which stunts the potential impact campaign organisations like mine can have that are less tangible but just as important. (IMHO)

    Aside from your current organisation, which other organisations do you admire and why?

    Greenpeace for always being a catalyst for conversation on issues that are often not in the news until Greenpeace shine a creative spotlight on them, ShareAction for their quieter activism that is often behind the scenes but has had life-saving results. Fashion Revolution for their what I call their ‘intriguing activism’ model that engages fashion-lovers to ask #whomademyclothes directly to brands via social media – their positive, non-judgemental and curios approach to activism attracts the audience the fashion industry is highly influenced by – the fashionistas!

    If you weren’t doing the job that you are doing currently, what do you think you would be doing instead?

    I’ve been an activist since I was 3 (squatting with my parents and community to save local social housing in Everton – which we won), my degree focused on social change through religions and theology and I’ve only ever worked in campaigning and public engagement so no one would employ me! I was a shop girl from the age of 13 years until my first proper salaried job in the charity sector so maybe I could go back into that? In the near future I would maybe like to teach creative campaigning at universities (I do that ad hoc at different uni’s around the world) but only if I could continue to be a practicing campaigner too. Activist for life for sure!

    To learn more about Craftivist Collective, visit the website or follow their campaign on Twitter & Instagram.

  5. Lisa Nathan

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     Lisa Nathan

    Programme Manager – Good Work, ShareAction

    Why do you do your job?

    I am passionate about making sure people have the best possible lives at work, but too often big companies aren’t held accountable for creating quality jobs. I’m drawn to the approach of ShareAction in focusing on the investment system because investors, like our pension funds, have an important role to play to help tackle that challenge. Through their influence over the companies they invest in, they have the power to encourage companies to create quality jobs. After all, money talks!

    What job did you want or think you would be doing when you were younger?

    When I was younger, I was more interested in the role of governments than the private sector, so was interested in roles within politics or policy advocacy.

    Who in the sector do you admire the most?

    I’m a huge fan of the work of Sarah Corbett at the Craftivist Collective – she’s a delight to work with and her approach is really moving campaigning forward by thoughtfully and artistically engaging with decision-makers as people!

    What are the three most important attributes needed to do your job?

    For my role, the three most important attributes are: 1) Being able to build strong relationships with a wide variety of people, 2) Being up for constant learning and 3) Being happy with and able to manage a variety of tasks and projects!

    What’s the most rewarding part of your job?

    In the big picture, I find the impact this work the most rewarding – it’s amazing how powerful working with investors can be. On the day to day, I find nothing more rewarding than being able to introduce brilliant people who might work in very different roles but could really benefit from being in touch.

    What advice would you give someone starting their career in a role similar to yours?

    Nothing has helped me learn more than being open to feedback and asking for it! I find just talking to people the most valuable way of learning about new perspectives and approaches, and to digging into the details of why and how you could have approached something differently.

    What is the best thing that you’ve been a part of during your career?

    Getting investors behind the Living Wage campaign has been incredibly exciting – I never would have imagined it would get the traction it eventually did. It was so cool to see what a powerful alliance built up, and filled with lovely and passionate people.

    What do you think is the biggest challenge faced by organisations like yours in the present day?

    I think there is a big challenge in the grant funding model for charities. Short grants for new work make it difficult to stick with campaigns long enough to see them through!

    Aside from your current organisation, which other organisations do you admire and why?

    I’m so inspired by the work of Global Witness and the Business and Human Rights Resource Centre. For me, they both embody the spirit of doing great work in research and building up expertise, and working through a combination of strategies to make sure this research and expertise go to practical use to make change happen.

    If you weren’t doing the job that you are doing currently, what do you think you would be doing instead?

    A psychotherapist or counsellor.

  6. SMK 2017 Campaigner Awards Speech

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    On Thursday 23rd March, The Right Ethos sponsored the Economic Justice Award at the Sheila McKechnie Campaigners Awards.

    “I’m really pleased to have the opportunity to present this award tonight. Sheila McKechnie was someone who I admired for a number of years, before I started to working at Shelter whilst she was their Director.I was drawn to Shelter because it was a Campaign – the National Campaign for Homeless people – Not just a charity. I wanted to be part of gaining justice and righting wrongs. And SMK was for me the embodiment of this with her passion and commitment to counter homelessness.

    In the 1990s – generally charities did not campaign – they didn’t think they were allowed to or that donors would approve. Thankfully, for me and The Right Ethos – this changed and in the new millennium the SMK Foundation and The Right Ethos was formed and we’ve grown up alongside each other over the last decade.

    The Economic Justice Award  is a very appropriate award for The Right Ethos to sponsor. Since 2007, we have been supporting organisations to find the best possible campaigns and communications staff for their organisation. And helping these candidates to develop their career and find a workplace that suits their ethos and values.

    The Economic Justice Award recognises campaigners that have brought about lasting positive change relating in the workplace e.g. tackling exploitation and discrimination in the workplace, and improving workers’ rights and benefits.

    Runners up of this Award are:

    – Heather Kennedy and the Fair Funerals campaign which aims to seek an end to the underlying causes of funeral poverty.

    – Danielle Tiplady for the Bursary or Bust campaign who has campaigned to protect the bursary funding available for nursing and midwifery students.

    This is a joint Award and the winners are Lisa Nathan and Sarah Corbett, who have both campaigned for the uptake of the Living Wage.

     When Lisa Nathan became project lead of the Share Action campaign to increase the uptake of Living Wage accreditation am
    ong companies in the FTSE100, only six companies in the FTSE100 were accredited Living Wage employers. This number now stands at 30 and as a result of Lisa’s work, at least 12,000 workers now earn the Living Wage.

    –  Sarah Corbett and the Craftivist Collective joined forces with ShareAction to call on Marks and Spencer’s to pay the Living Wage. After coordinating a series of ‘stitch-ins’ at branches of Marks & Spencer across the UK, the company announced its plan to increase staff pay to £8.50 per hour in UK stores and £9.65 per hour in greater London from April 2017

    So, I’m delighted to present this award to Lisa Nathan and Sarah Corbett.”

    Find out more about all the winners at the SMK Awards 2017.

  7. Sheila Take a Bow

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    Sheila McKechnie – A tribute

    The first time I saw Sheila McKechnie it was on TV. In 1988, I was at university in Exeter hoping to become a primary school teacher. Sheila was this powerful force on BBC’s Question Time – determined, committed and principled. Sir Robin Day chairing the panel, attempting to contain her, but not always succeeding.

    I had just started getting involved with my student union and my world was opening up for the first time. And I began to wonder if there was something other than teaching that I could do.

    5 years passed, I finished my degree. I had completed a year as a Student Union sabbatical and I had gone around the world.

    Now, I was in London, and I started volunteering in the Public Affairs team at Shelter. I was a purist back then. I wouldn’t have volunteered for a charity. Back then, charities largely didn’t campaign. No, I would only volunteer for a campaign. And Shelter was the National Campaign for Homeless People.

    I met Sheila first in an induction meeting with two other newcomers to Shelter. It was an rousing 15 minutes, where she told us what she wanted to achieve to improve the homelessness situation and how our roles, and how we could play a part in this.

    My desk at Shelter was situated nearest to Sheila’s PA – and though too junior for her to need to interact with me regularly, I got a strong flavour of her work, her interactions and her passion for her campaigning.

    The world of campaigning has ballooned in the last 20 years – and setting up The Right Ethos 10 years ago was part of it.

    We need more like Sheila McKechnie – more leaders from the charity sector, who have an impact publically on the national agenda. Particularly now in this febrile political climate.

    It seems that the personalities and leaders that are being followed are not promoting the social agenda that many of us entered the campaigning and charity sector in the first place.

  8. Journey into campaigning

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    by Amina Khatan

    Choosing a degree in politics naturally meant I was inclined towards the world of activism and campaigns. My first biggest opportunity struck with an internship at the Institute of Public Policy Research, where I was based for five months, researching major social issues. My experience there was fantastic; an excellent platform for those interested in connecting rigorous academic research to policy solutions.

    I was keen to make my next career move a ‘campaign-based’ one and so then came; UNISON, the public service union. My move into trade unions was totally new! I knew little about them, but quickly picked things up through a supportive network of colleagues. I am till today involved in the movement – that fights for such an important cause of employment rights and protections.

    My next step at Bliss, the special care baby charity, was a great insight into NGO’s and the healthcare sector. Following this, I gained a further promotion as a Senior in the voluntary and community sector, in Kensington and Chelsea, working on a major housing campaign and elections work. I have been fortunate to have had such a diverse breadth of experiences in the world of campaigns, locally and nationally working to champion major social justice issues.

    My recommendations to those entering the campaigns scene or moving up the chain are below:

    • Brainstorm the type of causes you care about – and what type of organisations excite you.
    • Work with a mentor or career coach for guidance throughout.
    • Benefit from getting involved in voluntary campaign schemes: such as UpRising or Aspire.
    • Take opportunities to always develop your learning and skills.
    • Share and celebrate your successes and achievements at work and beyond.

    Good luck!

  9. Campaigning, Lobbying & Brexit – our analysis for the next 4 years

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    The Right Ethos’ recent survey responding to Brexit was understandably one of doom and gloom. Threats to funding and uncertainty about the status of staff from within the EU being able to work in the UK in the future are real concerns for the charity and non-profit sector.

    But it could be a hectic and remarkable time ahead for campaigners and charity lobbyists. With threats to be countered and opportunities to be taken.

    In the short term, there is new Prime Minister, a raft of new cabinet ministers and a different government agenda. Together with a potential change in the Labour leadership – which could even lead to a total re-alignment in non-Conservative politics in the UK – this could be a momentous opportunity for many charities looking to affect public policy. And being able to develop relationships with the new leaders and decision makers in government and opposition will be crucial.

    In the medium term, with Brexit, a whole multitude of laws made in Brussels will now need to be supplanted by Westminster, and this could mean substantial opportunities for charities to form future public policy.

    For example, a massive amount of environmental policies come from the EU, so it could be a busy time for Greenpeace, Friends of the Earth and others.

    But, it isn’t just the environmental and conservation organisations that it will effect. We can debate how many millions of pounds are actually going to the EU each week. But, with Brexit, there will be a large proportion of this money will in the future be spent by the UK government. And getting your voice heard to ensure that your organisation is going to receive some of this funding or that the government spends it in favour of your beneficiaries will be essential. It could be that you are just defending your current funding level or fighting to keep any of it. But in some cases it could mean actually advancing your position from extra funding as it’s more in line with the UK government’s priorities than it was with those of the EU.

    I, like 89% of the campaigns and communications sector, according to our survey, voted to Remain. And I campaigned for it, but sadly wished I had done more.

    However, because of Brexit and its effects, The Right Ethos – with our focus on recruitment for roles in campaigns, policy, public affairs and communications staff – expects to be particularly busy over the remaining years of this decade, as the investment and demand for campaigns and public affairs staff will inevitably increase.

  10. How does your salary & CV compare?

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    We’ve been doing some analysis of the figures from the Department for Business, Innovation and Skills. The latest figures on the graduate labour market were released this week.

    From this we’ve found that the average salary for a graduate at:

    26 years old is £24,000
    43 years old is £31,500

    The average salary of all 43 year olds in full-time paid employment would be significantly higher. As you need to take into account what many 43 years olds are up to at this stage of life. Many are parents and not in work. This is also an age where people are beginning to leave London and so earn less. If you want to find out what your value is in the UK market place – not just in the charity sector, then this website may be a bit of fun. Upload your CV and they will assess your skills.

    If you do so, please send me your figures – the difference between your current salary in the not-for-profit sector and what the website thinks. Value your CV: https://www.adzuna.co.uk/

    If I get enough feedback, then I will provide some information on the difference. All feedback will be in strict confidence and I will not use the figures individually, just collectively to see what averages are.

    Please email it to jonathan@therightethos.co.uk

  11. Merged breast cancer charity unveils name, Breast Cancer Now

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    Governance | Hugh Radojev | 15th June 2015

    Breast Cancer Now, which was formed by the merger of Breakthrough Breast Cancer and Breast Cancer Campaign, has launched today with a new ad campaign and the ambition to “stop breast cancer deaths by 2050”.

    The new organisation, which will have an income of around £27m, according to the latest accounts filed with the Charity Commission, has unveiled its logo and branding today.

    According to a statement, the new name and brand: “conveys the urgency required to stop women in the UK dying from breast cancer. Its mark representing the endeavour, dedication and hearts of the supporters and researchers behind the charity’s life-saving work.”
    The brand was created by London-based creative consultancy The Clearing.

    Fiona Hazell, director of communications and engagement at Breast Cancer Now, said: “It’s great finally to share our new name and identity; today marks the start of a new era.

    “We have the brightest scientific minds across the UK already working hard behind the scenes to discover how to prevent breast cancer, how to detect it earlier and how to stop it taking lives. We want everybody who’s been touched by breast cancer to join us, to stop lives being lost to this terrible disease for good.”

    The charity wouldn’t say how much the new branding cost to create, Baroness Delyth Morgan, chief executive of Breast Cancer Now told Civil Society News: “The Clearing tendered for the work as part of a four-way pitch process, and we therefore secured their time and expertise at a very competitive rate – they significantly discounted their usual fee for this project.”

    Breast Cancer Now’s first television advert (embedded below) portrays real breast cancer sufferers and outlines the charity’s aim to end breast cancer by 2050.

    Breast Cancer Now would not disclose the cost of the ad, but Morgan said: “The brand launch campaign will generate significant income for the charity, and we have also been able to maximise our spend across the campaign – which runs from June until November – by working with some agencies and media owners through discounted rates, or even completely pro-bono. We’ve also used our in-house expertise wherever possible to minimise costs even further.”

    When asked about the organisation’s plans for the rest of the year, Morgan said: “This year, we’ll be focusing on secondary breast cancer – where breast cancer has spread to other parts of the body – which is currently incurable. It kills nearly 12,000 women a year and there is so much in research, treatment and care that we need to improve.

    “We’ll be looking to build on existing collaborations with corporate partners and other charities and institutions, as well as developing new ones, to make this happen.”

  12. Breast cancer charity merger is right – but it’s hard to lose good colleagues

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    Baroness Delyth Morgan | Chief Executive of Breast Cancer Now | Friday 26 June 2015

    Because of the research progress that’s been made on breast cancer in the last 25 years, the disease is now far better understood and the ongoing challenge to overcome it has become much more clearly defined.

    That is why in 2013, when Breast Cancer Campaign and Breakthrough Breast Cancer published five-year strategies, we had very similar aims. Both organisations committed to putting an end to breast cancer deaths in the UK, and it became apparent that our strategies around how to do that were complementary.

    We were both working to prevent breast cancer, improve early diagnosis and develop new treatments for all subtypes of the disease. We also shared a determination to boost research efforts into secondary breast cancer, where the disease spreads to another part of the body and which is currently incurable.

    It had become possible to plot the course of the future for breast cancer research and, with such similar strategic aims, it became clear that merging would lead to faster progress in research and a stronger voice for breast cancer patients. It made sense to unite our ambition, as Breast Cancer Now.

    How we made it work

    This was a merger motivated by scientific strategy rather than by financial necessity, although one of the benefits of uniting will be the opportunity to use our supporters’ money more efficiently. And it was also crucial to deliver the merger at pace; announcing in mid-November and launching Breast Cancer Now by mid-June was a very deliberate decision.

    We wanted to create a breast cancer research charity of scale, but where there was duplication, we have had to reduce our headcount. There has been a total reduction of approximately 25% in posts. While building a structure that would enable us to realise our strategic vision was crucial, saying goodbye to close colleagues – some of whom had been with our legacy organisations for over a decade – was really hard.

    Our staff needed little persuading of the rationale, but effective internal communication around the process has been very important. Our approach, at each stage, has been to tell our “nearest and dearest” first, holding monthly briefings from the chief executives, circulating weekly email updates, and using regular staff surveys to gather feedback and help us understand areas of concern. We are also undertaking a culture audit to understand the strengths and weaknesses of each legacy charity’s environments.

    Throughout, we tried to remain both driven and reassured by the fact that we knew it was the right thing to do for women with breast cancer. Our beneficiaries, supporters and partners have been at the heart of the decisions we’ve made. They’ve informed key decisions, in the run-up to merger through to our brand development and launch, and this is something we’ll certainly be continuing with as part of an ongoing stakeholder engagement programme.

    Other charities should consider it too

    Since we first announced our intention to merge, I have been asked frequently for my opinion on duplication and competition in the sector. Every situation is different of course, and our two charities found themselves in a very specific moment of resonance, but what I would say is that merging within the sector should be talked about more positively. It should be seen as a real opportunity, enabling organisations to reach common goals faster together, rather than a sign of weakness.

    More could certainly be done to help charities who would like to investigate merging; there needs to be better guidance available, as well as more open and positive dialogue on the subject within the sector. For those charities considering merging, I would simply urge they ensure that uniting is unquestionably the right thing for themselves and their beneficiaries. For us, it absolutely was.

    Our future as one charity

    In terms of the kind of organisation we want to be, collaboration will be the key to everything Breast Cancer Now does, from our approach to research to our campaigning and fundraising. Continuing to connect our staff to the purpose of our charity will also be vital. It is so important to me that they have a real sense of ownership and are able to talk about breast cancer in their terms – particularly as many already have a close personal connection to the cause.

    The beating heart of Breast Cancer Now will always be our wonderful supporters, from our regional fundraising groups to our strategic partners. We are delighted that the two sets of passionate supporters we brought together have responded so positively to our new identity and vision. And, that they no longer have to decide which breast cancer research charity to support.

    Together, we are now defined by a bold and united cause. As portrayed in our launch campaign, The Last One, we believe that if we act now, by 2050 everyone who develops breast cancer will live. But we simply cannot do this alone. If we are to finally stop women dying from breast cancer, we will need everyone involved in and affected by the disease to stand with us, now.

     

  13. How to build a cancer charity brand from scratch

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    Shona Ghosh | 11th February 2015

    Two major breast cancer charities, Breakthrough Breast Cancer and Breast Cancer Campaign, have merged, with a new entity set to launch in May.

    Both charities focus on research, with Breakthrough Breast Cancer running its own research centre, and Breast Cancer Campaign funding scientists through grants.

    The new, merged charity has yet to be named, but will face a challenge differentiating itself from rivals such as the Pink Ribbon Foundation and Breast Cancer Care.

    There’s also competition from bigger players such as Cancer Research UK and Macmillan, though neither specialise in breast cancer.

    Standing out:

    Fiona Hazell, director of communications for Breast Cancer Campaign, told Marketing one of the most important goals was to eradicate “confusion” about how the public can support breast cancer research.

    She said: “The biggest challenge facing us is creating a single-minded proposition that affects all those affected by breast cancer, which works across multi-channels and sits at the heart of our fundraising.”

    “We are targeting everybody in the UK who is, or has been, affected by breast cancer, as well as researchers looking for funding and supporters helping us to spread the word and raise funds.”

    Hazell name-checked Macmillan as a particularly strong player in an already crowded market. A key difference, however, is that Macmillan provides support to existing cancer sufferers, rather than focusing on prevention.

    She said: “All charities face differentiation challenges, of course, and the cancer charity market in particular has a number of very high profile, very strong players.”

    Currently, a team comprising employees of both charities has been tasked with building the new brand with the help of agency The Clearing. It isn’t clear how the marketing team at the new brand will look.

    Hazell said: “The intention behind the merger is not to reduce headcount but we are, of course, duty bound to ensure we’re making the most of supporters’ money.”

    “Where we find that there’s duplication, unfortunately we will have to make redundancies to ensure that we are using supporters’ money as efficiently as possible.”

    She said the team had drawn inspiration from existing brands, such as Prostate Cancer UK, whose nimble, “single-minded” marketing efforts have successfully boosted public interest in men’s health.

    Emotive messaging:

    Jonathan Hubbard, creative director at The Clearing, said the new charity would likely rely heavily on emotive messaging.
    He said the charity would prioritise disabusing the public of the notion that breast cancer research was “a done deal”.
    He said: “Breast cancer is still out there, and it’s devastating, and that’s what this charity needs to stand for.”
    Budget limitations means the charity will prioritise digital channels and its existing communities, rather than traditional media, Hubbard added.

  14. Burma – Campaign Success! A “true benefit”

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    As a recruiter, one of the key questions that I ask a campaigner is “tell me about your main success in this role?”

    Sometimes they are significant and impressive. Often, even for campaigners with over 5 years experience they are not substantial. Such as “we set up a meeting with this key MP” or “we got access to this funding to allow us to campaign more”

    When you’re selling anything, and in this case these campaigners are selling themselves onto a future employer, then you need to focus on the “benefits” not the “features”. And many mid-range campaigners have careers which are full of “features”. Only the best campaigners have a good number of successes which are real “benefits”. This can mean changing laws or attitudes that changes beneficiary’s lives.

    But as we speak, two campaigners, who you probably haven’t heard of, based in a small office in Shoreditch, have played a crucial part in potentially providing history-changing and fundamental benefits to millions of people’s lives in Burma.

    Anna Roberts and Mark Farmaner – who are the Executive Director and Director, respectively, of the Burma Campaign UK have devoted the last 14 years of their lives to gaining democracy in Burma.

    For just over a year, as I set up The Right Ethos, I worked a day a week at the Burma Campaign UK and saw their commitment and determination to win the campaign.

    They ensured that Burmese people living in the UK were at the heart of their campaigning – people like Zoya Phan and Wai Hnin Pwint Thon – whose personal stories of how they ended up in the UK and are fighting for freedom for Burma are beyond inspiring.

    I’m absolutely certain that Anna and Mark are not celebrating at the moment – although the TV news shows thousands celebrating on the streets of Rangoon and elsewhere in Burma. They are focussed on gaining a sustainable freedom and a strong democracy, which does not include the military having any power and instead answering to the people.

    The Burma Campaign website gives only messages of caution rather than celebration. Perhaps a bit harsh on its supporters who have perhaps deserve to start feeling good about these positive steps forward in Burma.

    It’s been quoted that the Burma Campaign UK is the world’s leading organisation dedicated to campaigning for freedom and democracy in Burma.

    And latterly this is down to Anna Roberts and Mark Farmaner. What’s happening in Burma are real campaign successes for Anna and Mark personally – perhaps not the ultimate success

    I sincerely hope one day that they will do themselves out of their own jobs – this is the ultimate success for any campaign.

    Other campaigning organisations should have them on their radar for the future – they’d be lucky to have them within their ranks.

  15. Michelle Soan

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    Michelle Soan

    Whilst Head of Mobilisation at MacMillan Cancer Support

    Apart from your current organisation which other organisations that campaign do you admire?
    Alzheimer’s charities – they have executed impressive campaigns for access to treatments targeted at NICE, at the same time as raising the profile of a devastating condition.

    Who is the campaigner you most admire?
    It’s hard to pick one person, but Marjorie Wallace, SANE’s chief executive has done a huge amount for mental health, which is sadly still seen as a taboo, despite how common it is. Going back in history I have huge admiration and respect for the Suffragettes, namely Emily Davidson who threw herself under the Kings horse in the name of votes for women.

    Is there a campaigning organisation that you would like to see the back of?
    Not that I’d admit to in public. However, even organisations for issues I disagree with add something to the debate, so I wouldn’t like to see the back of any of them as I believe in freedom of speech.

    What advice would you give someone starting their career in campaigning today?
    Try new things and don’t be afraid to take risks. Also, look at what other organisations are doing and learn what works and what doesn’t. I have always found it very useful to join the campaign networks of other organisations as a great way to benchmark our activity.

    What three things make a good campaigner?
    Good communication skills, desire to try new ideas, and flexibility – willing to change strategy and tactics to react to the changing environment

    Which of these three do you have most of?
    I would say communication skills. In order to run successful campaigns it’s essential to engage and motivate a team that you don’t line manage. I believe the key to that is building good relationships and communicating effectively with the team and all stakeholders (internally and externally).

    Which of these three do you think is missing most out of people who campaign or want to?
    I think generally there can be a reluctance to trying new ideas and taking risks, but this may not be about the individual and more about organisations not being open to new ideas in case they don’t succeed. New ways to campaign are constantly evolving, particularly with the rapid growth of online social media opportunities. I think you need to be bold and take risks to keep campaigns fresh. I’ve been fortunate that I have been able to, but it requires you to be very persuasive.

    Generally are organisations getting better at campaigning since you began your career?If so, what’s changed?
    I’d like to think so. There are still some out there who think it’s just down to PR stunts, but there is so much expertise out there and new technology that it’s exciting to see what organisations are doing.

    If you weren’t a campaigner, what would you be?
    Working in the media – I love the buzz and unpredictable nature of it.

  16. Claire Bass

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    Claire Bass

    Whilst Head of Wildlife Campaigns at the World Society for the Protection of Animals

     

    Apart from your current organisation which other organisations that campaign do you admire and why?

    I admire the Environmental Investigation Agency a great deal, they punch way above their weight as a small organisation. They strike a good balance between work on long-term strategies and objectives while retaining the flexibility to act quickly in response to reactive opportunities.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    In the animal protection NGO movement I think yes, we are getting a lot more professional. Ten or more years ago the animal protection movement’s activities were often driven by righteous indignation, and an expectation that simply exposing problems in a report or a video on a website would stop cruelty. I think there’s a greater focus by many groups now on strategy, identifying and communicating effectively with key audiences, and on measuring impacts for animals, rather than volume of protest.

    Which campaigner inspires you most?

    Margaret Aspinall of the Hillsborough Family Support Group made a huge impression on me when I saw her speak at the Sheila McKechnie Foundation’s People Power event earlier this year. Her tenacity and unerring conviction that they would achieve justice, even in the face of such formidable and unyielding opposition and countless roadblocks, was truly inspiring.

    What three attributes make a good campaigner?

    Focus, empathy, tenacity.

    What’s the most rewarding or exciting campaign you’ve worked on and why?

    A few years ago we co-ordinated a very complex global public action to get people to ask their governments to vote against a proposal to partially lift the international ban on commercial whaling. Enabling multi-lingual protest, and working with more than forty other NGOs to ensure maximum public and media outreach in their respective countries, was challenging but ultimately extremely rewarding. Countries who had been considering the proposal ultimately rejected it in response to the public opposition; one Commissioner publicly cited our action as a clear indication from home that his ‘room to negotiate was not large’.

    How do you feel campaigns will change over the next five years?

    I would hope to see more campaigns creating market incentives for positive action – campaigns which equip consumers and investors to make ethical choices with their money. If campaigners can continue to extract greater transparency in supply chains, exposing the impacts of certain products and practices on people, animals and the environment, I think there exists an opportunity to make that information easily available to consumers.
    If the way that people’s buying or investing choices are affected – either negatively or positively – is then clearly and quantitatively fed back to companies, this could help create more market imperatives for positive policy changes. It would be great to see more alliances developing between different NGO sectors to pool this sort of information, so that a consumer could have easy access to a company or product’s overall ‘ethical footprint’.

    What advice would you give someone starting their career in campaigning today?

    There’s a lot of good literature on theories of campaigning, behaviour change etc now, many advocating very different approaches based on whether your end goal is to change hearts, minds, or actions, or a combination of the three. I’d say read up and talk to your new colleagues about which philosophies and tactics they favour and why.

    If you weren’t a campaigner, what would you be?

    Maybe an investigative journalist.

  17. Should all charities merge their communication and fundraising teams?

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    There has long been an issue, and even on occasions minor conflict, between Communications/Campaigning departments and Fundraising departments. Over the 22 years that I’ve worked inside organisations like Shelter, Save the Children and Amnesty, I’ve seen this happen.

    However, the teams or departments shouldn’t be merged. The motivations and the skillsets of the leaders of the two teams are often different. The skills crossover, but fundamentally a fundraiser needs to push the boundaries in order to maximise income and will feel the pressure to do so. A communications/campaigns leader may be able to focus more on long term objectives about change.
    Also, what we see at our recruitment consultancy, The Right Ethos, is that when it comes down to employing staff, people like to specialise still. As a CEO, people are happy to oversee specialist people leading Fundraising or Communications. But, if they are a Communications practioner for example, then they would prefer not to be responsible for the fundraising side.

    Hence The Right Ethos specialises on recruiting for roles in Communications & Campaigning.
    What is important is that the two Directors or Heads of the respective departments work well together and share objectives – and are supported and lead properly by their line manager/CEO.
    This blog was in response to an article in the Guardian ‘Should all charities merge their communication and fundraising teams?’ Wednesday 24 June 2015. Click Here for full article

  18. Sarah Williams

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    sarah_williams

    Campaigns Manager, Living Streets

    Apart from your current organisation which other organisations that campaign do you admire?

    There are many but Shelter often stand out for me. Their approach is extremely focused and strategic. They’ve done a fantastic job at getting housing the political prominence it needs.

    Who is the campaigner you most admire?

    Mark Thomas. He has a great mix of humour, tenacity, fantastic ideas and a novel way of sharing news of his campaigns beyond a traditional audience.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    I don’t know if they’re better, but I think they’re adapting well to a changing landscape. If I think about the history of campaigning organisations I’ve been involved with, they have always successfully fought for things that matter.
    What is exciting is the speed at which some campaigns can take off, and the ease that digital platforms can offer for engagement. I think organisations are getting better at using these. Rethink’s Find Mike campaign was a great example of a compelling story, a simple message and an easy action.

    What three attributes make a good campaigner?

    Probably similar to those that Mark Thomas has; Tenacity, a sense of humour and an ability to target and focus well.

    What’s the most rewarding or exciting campaign you’ve worked on and why?

    There are so many! Just before I left Parkinson’s UK I worked with local campaigners to successfully campaign for a Parkinson’s nurse. They had been trying for over two years and there was no specialist care in place when they asked me to help.
    I came in to help them think a bit differently, but made sure that the local campaigners were still at the forefront. Within three months they had an agreement to get a new Parkinson’s nurse in place. I love knowing that the people I worked with will see things improve for them and the ones they love.

    How do you feel campaigns will change over the next five years?

    I think we’ll see a lot more high profile individual campaigns because of social media and platforms like Change.org. The personal stories will be the ones that get attention and are widely shared.

    What advice would you give someone starting their career in campaigning today?

    Get involved and make mistakes. Don’t worry about trying things out, sometimes the things you’re sure are going to work well don’t – and vice versa. Find other people and organisations that you admire and talk to them to find out what they do and how they do it.
    I think that’s the same advice for people at any stage of their campaigning career.

    If you weren’t a campaigner, what would you be?

    Probably working in Corporate Social Responsibility for businesses helping them to change from the inside.

  19. Barbara Crowther

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    Director of Policy and Public Affairs at Fairtrade Foundation

    Apart from your current organisation which other organisations that campaign do you admire and why?

    So many! Greenpeace continues to be both brave and innovative – not least the Russian illegal detention of the Arctic Sunrise 30, but also their ability to drive serious issues with a sense of fun – I loved their Star Wars campaign to turn Volkswagen from the ‘dark side’ and the Chainsaw Barbie campaign to Mattel. I’m impressed how38 Degrees has woken everyone up to the power of online in driving nimbleness and democratisation of mass-scale campaigning that every organisation can learn from, and springboarding from online to focussed local organisation and direct action. Traidcraft did an awesome job as part of the successful campaign to win the establishment of a Grocery Code Adjudicator – a supermarket watchdog with teeth – and continues to plug away solidly on trade justice issues where many other NGOs have flagged!

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    I think campaigns have got smarter in terms of pushing for specific policy or public goals, and in being creative in how they seek to reach the public and their targets. I do think we’ve lost ground a little on local and grassroots organisation – traditional NGO campaigning has become much more individual action oriented, but at Fairtrade, we have great experience of the power of local mobilisation. Fairtrade towns campaigns have been the backbone of building public awareness and applying change and pressure on companies and public authorities, and we’re proud of that!

    Which campaigner inspires you most?

    It’s probably clichéd right now to say it, but Malala is pretty awesome – such bravery and such maturity at such a young age. She never asked to be in a global spotlight, and I have occasionally worried about Western media or political manipulation. But you only have to listen to one interview with her to know that she has all the great qualities of a legendary social justice campaigner. Loved her response to the Nobel Peace Prize outcome – that winning peace is more important than winning prizes!

    What three attributes make a good campaigner?

    Firstly vision – a clear sense of the change you seek – vision requires you also to understand the world and power dynamics you’re dealing with. Second, dogged perseverance – very few campaigns are won overnight and most get knockbacks, so refusing to give up, and looking for new ways around obstacles is critical. Thirdly, creative flexibility – being able to react and adjust plans if they’re not working, or find a new creative way of bringing the campaign alive again if it’s flagging, or seizing quickly on a new opportunity you hadn’t seen at the outset.

    What’s the most rewarding or exciting campaign you’ve worked on and why?

    The massive mobilisation for Jubilee 2000/Drop the Debt Campaign from 1997-2002 was a pretty exciting time for international development and economic justice campaigning. With hindsight, we didn’t always get it right, and of course it’s still not been won, but it was an amazing global effort, especially in the global South, and delivered some good progress in writing down some of the excessive debt burdens and challenging the nature of conditions being imposed. Our campaign for Fairtrade bananas since 2000 has been pretty successful – around 1 in 3 bananas sold today are Fairtrade – and we’ve had great fun with it, but more to the point, I’ve had the privilege of seeing its positive impact for banana farmers and workers. Again we’ve not yet reached our goal and need to turn the tables now – campaign for there to be no unfair bananas left in the UK, until the industry as a whole is delivering living wages and sustainable livelihoods for banana workers and farmers. If we can do that on bananas, it could be an iconic victory that could spill over to other global supply chains and business practices.

    How do you feel campaigns will change over the next five years?

    There’s going to be a push for even greater transparency of information and decision making, at local, national and international level – whether it’s campaigning health or child welfare, or private sector responsibility and corporate accountability or local and national government policy. People will take more matters into their own hands as we go further into an open access era of campaigning – technology is putting more power to campaign in the hands of many more people, by making information more accessible, creating new networks that transcend local or national boundaries, but also potentially to find their own solutions through peer-to-peer or shared economy, as we’re seeing in lending, community energy generation, car sharing etc. In Fairtrade we’re calling it ‘Unlocking the Power of the Many’!

    What advice would you give someone starting their career in campaigning today?

    Get stuck in with both your heart and your head – focus on something you really believe in and care about, but also make sure you do the hard graft study of the politics and the gritty details, so you know your stuff and can apply political intelligence alongside your passion for change. If you’re just setting out and seeking a first step on the ladder, consider volunteering or an internship with a campaigning organisation or team – I know many people who gave their time in the first instance, built up their skills, knowledge and experience, started at the bottom but went on to paid campaigning roles in organisations they have really wanted to work for.

    If you weren’t a campaigner, what would you be?

    Dead?

  20. Patrick Olszowski

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    Patrick Olszowski

    Whilst Head of Campaigns and Policy, Stroke Association

     

    Apart from your current organisation which other organisations that campaign do you admire?

    Global Witness have brought significant change to the international trade in diamonds and are currently involved in an important case around NGO investigations and data protection.
    While they appear fearless in the face of challenge, I am sure there must be moments of abject fear when they are engaging with powerful interests. This is common for all of us who campaign and the key is to use anxiety as a way of learning.

    Who is the campaigner you most admire?

    The campaigners I most admire are the Greenpeace team who scaled the Shard in London. This bold action helped draw attention to drilling in the Arctic and was a brilliant example of individual bravery sparking storytelling, leading to public mobilisation, brand building and donation.

    Is there a campaigning organisation that you would like to see the back of?

    Speaking personally, I am not a fan of the record industry lobby. They helped bring in the Digital Economy Act and as someone who firmly believes in the right to a fair trial (this law was proposing to disconnect people from the internet), they would have to be my choice.

    What advice would you give someone starting their career in campaigning today?

    Before you take action, think about how you want the world to be different and then work backwards from there.
    Most campaigning is about relationships, understanding who people are, what motivates them, the constraints they operate under and then (and only then) working out how to shift them from one place to another.

    What three things make a good campaigner?

    1) Being able to craft compelling stories.
    2) Being able to separate people from the power. This is about a cold headed and rational power analysis. Where is the decision made, who makes it, who influences these people, who do I know, who am I going to speak to first?
    3) Recognising that changing the world is just as much about fundraising, service delivery and service improvement as it is about public affairs and mobilisation.

    Which of these three do you have most of?

    My mission in life is to tell compelling stories that create real change. At the Stroke Association my colleagues in the Media and Campaigns teams have been working hard to tell a different story about stroke, to bust the myths:
    1) That stroke only happens to older people. Nope, it can happen at any age.
    2) That stroke leads to the end of life. Again wrong. With the right support, people can and do go on to recover and make very significant contributions.
    3) That stroke is inevitable. Again, if you do just one thing post reading this article, get your blood pressure checked. It might just save your life!
    I developed and launched the Life after Stroke campaign, (an integrated public affairs and media campaign) which has led to real world policy wins, changes in the law, a continued priority for stroke, huge media coverage, new supporters and funds.
    The really exciting thing is that now this story is starting to gain real momentum, other opportunities are appearing. Stroke has just been featured on Eastenders (one of the characters has had a stroke), we’ve been picked to be the Royal Mail’s charity for the next two years and are finding new supporters all the time.

    Which of these three do you think is missing most out of people who campaign or want to?

    As campaigners our instinct is for action. We all need to remember to stop, think and analyse where power lies before leaping to action, hopefully, though, without losing our zeal!

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    I think that charity campaigning is going to change significantly. Some charities will be put off by the Lobbying Act, others will see diminishing returns from tired “contact your MP” actions and others will not do enough to tie their work in closely with the wider work of their charity and so lose impact.
    I believe the most successful campaigning organisations are already highlighting problems and coming up with answers that are both desirable and financially sustainable. This is often not easy but is essential as campaigning is about DELIVERING improvements in people’s lives.

    If you weren’t a campaigner, what would you be?

    Even if I wasn’t lucky enough to be paid to campaign, I’d still be a campaigner.

  21. Penelope Gibbs

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    Penelope Gibbs

    Director of Transform Justice

     

    Apart from your current organisation which other organisations that campaign do you admire and why?

    Policy Exchange – because whatever one thinks of their views, they have succeeded in getting the ear of this government and have influenced policy profoundly. They have championed police and crime commissioners and the breaking of the public sector “monopoly” over probation services. Without them these things might not have happened. I admire them because they are effective, though they probably wouldn’t describe themselves as campaigners.
    Citizens UK for campaigning for the Living Wage. They have argued well, got good evidence and successfully used community organisers as advocates. A worthy cause slowly and steadily won, mainly through face to face contacts and meetings.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    Organisations are getting better but the political space is getting more difficult to influence. MPs and Peers are efficiently whipped and few will defy their party.
    E-campaigning has revolutionised campaigning through helping charities to harness the passion of thousands of supporters. It’s a double edged sword though, because the more mass e-mail campaigns there are, the more difficult it is to break through.

    Which campaigner inspires you most?

    Ray and Vi Donovan’s son Chris was killed by a group of boys in horrible circumstances. Ray and Vi met their son’s killers in a restorative justice conference and felt “free” for the first time in years. They have set up a trust in memory of Chris and tour the country talking about their experience and the power of restorative justice. Ray and Vi truly have created good out of bad.

    What three attributes make a good campaigner?

    Passion
    Guile
    The ability to understand other points of view

    What’s the most rewarding or exciting campaign you’ve worked on and why?

    The Out of Trouble campaign I led for the Prison Reform Trust was very rewarding. The aim was to reduce the number of children and young people imprisoned in the UK. During the course of the five year campaign, the number of under 18 year olds imprisoned in England and Wales reduced by a third. A sign of true success is that the campaign ended in September 2012 but the numbers have continued to fall ever since.

    How do you feel campaigns will change over the next five years?

    I hope campaigns will focus less on changing the law. Legislation is very powerful but changing legislation does not necessarily produce social change and vice versa.

    What advice would you give someone starting their career in campaigning today?

    Be incredibly focussed. Campaigns with vague, amorphous aims tend not to work. Remember achieving your aim is the most important thing. It doesn’t matter if no-one knows who or what organisation was behind a positive social change, as long as it happens.

    If you weren’t a campaigner, what would you be?

    A civil servant. Civil servants have more power to influence positive social change than anyone else in government. But I would need to be able to conform and I’m not convinced I could.

  22. Letter published in Third Sector 17th January 2012

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    To hear it click: http://bit.ly/AjF6uF

    To read it….. here it is:

    Cathy Pharoah is correct in noting in her article “Charities can make a difference…” when she says that “…there are signs that the sector is increasingly rediscovering the power of advocacy”

    Charities despite smaller budgets are realising they can get a better return on their investment to reach their aims and goals by turning to advocacy and campaigning tactics. The change has been happening for a few years – began slowly in the late 1990’s then really took off around 2005 – Make Poverty History played an important role in this.

    We see new campaigns and charities investing in policy analysis and development then using it to make change by using campaigning, public affairs and parliamentary tactics. As a result, we’ve increased our staffing to cope with this by over 70% and moved into larger premises.

    It is a real shame that at a time where this expansion in campaigning is occurring that the NCVO’s Campaigning Effectiveness team which supported the sectors work no longer exists. There is a gap that needs filling if anyone is up for taking on the challenge.

  23. It’s a 5 horse race – 4 months to go to the General Election

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    As a former local Councillor, I’m used to regularly delivering leaflets saying “It’s a Two Horse Race” with a cheesy pencil drawing of racehorses and claims that it’s between our party and the main other party. Making out it’s going to be close, even if the end result is a 20-30% difference in the votes. All with the aim of getting your vote out on the day and to stave off complacency.

    Well no-one is going to be complacent about the result of the polling on May 7th. It’s looking like a 5 horse race – the usual 3 equines, plus UKIP and the SNP. Only the Tories or Labour can win it. But the other 3 parties will play a major role in who will get past the finishing line and actually into government.

    Some relevant pieces to read on how to deal with this year from a campaigning perspective. Tom Baker, the self-styled “Thoughtful Campaigner” who The Right Ethos helped place last year at BOND as their Head of Campaigns and Engagement has written this piece: 7 things you need to know about election campaigning.
    Also, worth reading: Three Predictions for Charity Campaigns in 2014 by Claremont Communications: Predications for charity campaigns in 2015.

    And worth knowing about Oxfam wrap on the knuckles before Christmas for being – though I hope it won’t rein any campaigns in too much as a result Oxfam criticised by charity commission.

    Pollsters are being cagey about the outcome, they remember 1992 too well, when most predicted a Labour majority. Sometimes it’s worth looking at what the bookies think as they can’t afford to be wrong.

    The current odds of 25 to 1 on a Labour/SNP/Liberal Democrat coalition looks quite an attractive price to me.
    Looking beyond the election, what if the Liberal Democrats got back into government with 6 times the number of seats of UKIP but only around half the votes. A massive campaign for a fairer voting system from the right wing?
    2015 – It’s going to be very interesting.

  24. Mariam Kemple

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    Mariam Kemple

    Whilst Campaigns and Advocacy Manager at Crisis Action

     

    Apart from your current organisation which other organisations that campaign do you admire and why?

    I’ve recently been inspired by the entire campaigning sector following the collective work we’ve all been doing in response to the ‘Gagging Law’. As someone who has a lot of experience in coalition campaigning, it’s been wonderful to see so many different voices from the UK charity sector speaking as one in a targeted and effective way to push for change.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    Absolutely – it’s been very exciting to see this development over the years. Campaigning has become much more professionalised and, with that, we’re seeing a stronger focus on monitoring and evaluation. As a result, the sector is becoming much better at identifying and achieving impact. We’ve also become better at learning from our colleagues in fundraising – building campaigner journeys that ensure supporters around the country can be turned into activists. Finally, the eventual embrace of new technologies – particularly social media – is having a fascinating effect on the responsive capacity of organisations.

    Which campaigner inspires you most?

    I regularly work with Sudanese or Syrian activists who put themselves at serious risk by speaking out on abuses taking place in their country. I am awed by the dedication and bravery they show in doing so – it is a privilege to work with them.

    What three attributes make a good campaigner?

    First and foremost, any campaigner needs to be passionate about their work. This is what you need to influence others, to push on through the long hours and to keep going in the face of disappointment after disappointment. Second, you need to be strategic – able to work out the most effective, efficient route to influencing your target. And, finally, you need to be flexible in order to adapt your strategy to the myriad of unexpected changes that any campaign will encounter.

    What’s the most rewarding or exciting campaign you’ve worked on and why?

    In March 2012 I ran a social media campaign for the first anniversary of the Syrian conflict – Unite for Syria. We had no budget and no time but through sheer hard work were able to convince activists and celebrities the world over to support a multimedia campaign. On the day, we reached millions upon millions of people and the campaign itself became the story. It was wonderful to create something from literally nothing and to create a global community of activists all working together – from Brazil to Indonesia, India to South Africa, Egypt to the US.

    How do you feel campaigns will change over the next five years?

    I hope that campaigners will continue to be more and more driven by monitoring and evaluation. I also expect that the medium for our tactics will change as the sector catches up with all that the internet has to offer. That said, I still believe that the core components of campaigning will remain resolutely the same and that the strength of a constituent’s handwritten letter to an MP will always be one of the most powerful tactics we can deploy.

    What advice would you give someone starting their career in campaigning today?

    Immerse yourself in the campaigns of the whole sector – sign up to every newsletter and campaign bulletin! Get a feeling for how different organisations engage their supporters, the ambitions they set for themselves and the success they obtain. Make sure you have experience of local campaigning – volunteer in your community and experience the day to day of influencing local institutions and decision-makers. Finally, I would encourage anyone to work in Westminster for even just a short period of time in order to understand the ‘other side’ of campaigning, so that as a campaigner you appreciate the environment your targets will be working in.

    If you weren’t a campaigner, what would you be?

    A legal barrister – I’d still have to be arguing for a living!

  25. Head of Resources and Enterprises – Full-Time, permanent £40k – Margate, East Kent

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    Turner Contemporary Website

    Since 2011, the Turner Contemporary has been one of Kent’s, the south-east’s and Britain’s most exciting assets in the visual arts scene.

    This role requires a driven person with passion and a commitment to contemporary arts. Also, the individual needs the skills and abilities to fully utilise the assets of the gallery – the spaces, the café, the shop – to maximise income in order to continue to provide free entry to anyone who wishes to enjoy the exhibitions.

    The individual must be entrepreneurial in their approach, but politically aware to the environment and sector that they are working in. As well as the commercial side, this role is responsible for overseeing the operational side of the organisation – its finances, human resources, IT and administration.

    The role:

    Lead the long term strategic business planning, income generation and policy development for Turner Contemporary.

    Ensure the effective, efficient and entrepreneurial operation of Turner Contemporary Enterprises and to review and improve our commercial strategy to maximise our ability to generate income.

    Responsible for the management of the financial, commercial, HR, administrative, and legal functions required to operate Turner Contemporary (charity) and Turner Contemporary Enterprises.

    Take strategic responsibility for the financial well-being of the organisation.

    Manage change within the organisation and support the development of the staff and Board.

    The candidate

    Entrepreneurial business skills applicable to an ambitious not-for-profit organisation with significant commercial activities.

    You will be a visionary, with strong creative ideas that translate into real achievable business plans.

    Good political nous and the ability to build credibility within the organisation and with senior stakeholders and partners.

    Will have significant relevant experience of strategic business planning and operational practices.

    Significant experience of finance, financial control setting, monitoring and managing budgets.

    Extensive experience of managing staff and associated employment issues.

    Deadline: Friday 21st November 2014

    To apply or for more information please contact Sonya Clampett at sonya@therightethos.co.uk

  26. What MPs want?

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    I’ve just read a study on MPs’ views on charities’ actions by nfpSynergy.
    Given that it took 3 individuals to email 154 MPs how acceptable it was to for charities to undertake the 6 different activities listed below it left me a bit cold. Especially as the report was given such an ostentatious and grandiose title of “Charity Parliamentary Monitor” – phew, pretty impressive, eh?
    The 6 charity activities in the report that MPs had to say were acceptable or not were:

    1. “challenging government policy”
    2. “holding a parliamentary reception”
    3. “highlighting the effects of a policy on its beneficiaries”
    4. “challenging the policies of political parties”
    5. “a state-funded charity challenging government policy”

    A bit of analysis by one of the 3 “box-tick counters” or someone else from nfpSynergy would have been useful.

    I’m not sure what the point of the study is – what inference we’re supposed to take from these figures. Are charities supposed to turn around and say, “look only 42% of Tory MPs think its ok for us to challenge government policy -maybe we should think again about doing anything”

    Or 90% of MPs think it’s acceptable to hold a parliamentary reception so that perhaps charities should be holding one every fortnight.

    If someone is attacking you, your beneficiaries and what you believe is right and committed to campaigning about, shouldn’t you consider perhaps doing more of what they say they don’t like rather than trying to please them?

    And is it that important what MPs say on what’s acceptable? Isn’t it much more important to assess how MPs respond to the campaigning actions of charities, learn from this and adapt your actions for the future to gain more campaigning success?

  27. Advocacy in Lithuania

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    Just back from Lithuania where I ran an advocacy and policy influencing workshop for a children’s charity and their partners. They were all focussed on challenging the existing policy of residential care for children and promoting the need for community based alternatives.

    Some were comfortable with advocacy, while for others it was something totally new. We started with seeking to define the external political environment by posing the question where does power lie in Lithuania?

    We divided up into small groups, and as ever, I was surprised when they reported back with their different assessments. It does show, I think, the importance of making your assumptions on the external environment explicit in any advocacy work and being open to be challenged on these assumptions.

    After some discussion, we got some degree of clarity that in seeking to promote policy or practice change we should look at three levels of power: the national, the municipal and families/ communities.

    Having established these three levels, we then set out to construct three influence trees to show the different routes to seek influence on these three targets.

    Having established our influence trees, we then began to debate how we might make progress in each of these three areas. To do so we used the theory of change approach. I have written about this many times in the past but the idea is so simple – you do something so that something else happens. We tried to set out our ‘so that’ chain for each area of focus.

    I was energised by this training as we were able to both convey the basics of advocacy but also to begin to develop an advocacy strategy. People learnt some new skills but also began to apply their new learning on their issue of concern. At the end of the course, people took down their flip charts with all of their work on them – they now seemed ready to begin their advocacy work.

  28. Enthusing me to vote

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    One of the drawbacks of having had a gap in my blogs is that I now find myself with a long list of things I have wanted to blog about – and this blog is one of them – maybe not too topical but just too interesting to ignore.

    Cast your mind back to 2012 and the elections for the police and crime commissioners. This was an initiative by the government to inject more democratic accountability into the strategic direction of local police services.

    What really got me going was the refusal by the government to allow a free delivery from the Royal Mail from each candidate to each address in the constituency. This was to be the first time that such posts had been elected, there was precious little media coverage, and all this made the refusal to grant a free delivery all the more hard to understand.

    I remember as a Parliamentary candidate, on the two occasions that I stood, that the free delivery from the Royal Mail was so important to allow candidates to make contact with every household in the constituency. Especially if you were operating on a tight budget, as I always seemed to be, this was such an important element in ensuring that voters knew about all of the candidates.

    But in this brand new election the government had refused to offer this to the candidates. How then were people going to make up their minds? Certainly in my local area, I received almost no information at all.

    So I decided for the first time, since I was able to vote, that I was going to abstain – this was a hard decision – I have always voted and think it is so important to do so. So many people have suffered and fought for us all to have the right to vote. Not only was I going to abstain, I was still going to the polling station to spoil my paper to show my disdain for this process. And I started agitating my friends and family to do likewise.

    Then on the eve of poll, I received an email from 38 Degrees. It was such a clever and well written email. Despite the late hour, it made me sit up and take notice.

    They focused on one issue: the privatisation of back-office police services. It highlighted that this was an issue (and had been earlier voted for by 38 Degrees supporters as a topic for action) but didn’t lecture me or tell what to do other than invite me to look at what the three candidates had said on this issue. I clicked through on the three links, was intrigued by their different opinions, and as I cared about this issue, I suddenly found myself motivated to vote in this election.

    Pretty impressive. Even now some 15 months on I am still impressed by this action. Despite my resolve to abstain, I was touched by this email, enthused by the need to vote and then I took action by voting. For me 38 Degrees were playing a vital part in re-energising democracy. They didn’t tell me how to vote but provided me with information that might encourage me to exercise my right to vote.

    As we enter the run-up to the European Parliament elections in May and then the General Election the year after, I am hopeful that we will see similar imaginative actions to energise people into casting their vote.

  29. Keeping the Passion Alive

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    At the end of last year I ran a day of campaign training for the Sheila McKechnie Foundation’s residential weekend. In addition to their campaign award winners, there were also campaigners, who had applied to join this weekend training.

    What was remarkable about this group right from the outset, was their passion for change on their issue. They all had a story and were so clear on the change that they were seeking on their issue. And their hunger for learning was so strong. As a trainer it was superb to be in such an environment. As we covered each campaign tool, you could just sense them reviewing it, and seeing how they could use each tool to strengthen their campaign.

    I have written before about the danger, as campaigning becomes ever more professional, that the spark and passion for change is lost. There is a danger that campaigning just becomes another professional discipline.

    I have been reading the new book by Liam Barrington-Bush, Anarchists in the Boardroom – how social media and social movements can help your organisation to be more like people. See http://www.morelikepeople.org/the-book/

    Very early on in his book, I was very taken by a compelling point he makes: he expresses his surprise on joining a NGO, which was set up to campaign, but by the time that he joined it, the passion and spark had been lost and it had become just another large bureaucratic organisation. How does this happen? Is it inevitable?

    I know when I have been recruiting campaigners, looking for professional competence and experience is really important. I look for a track record of making things happen. But I also look for that spark and passion on the issue.

    In the past I have been rung by head hunters promoting a senior and often very well paid campaigning post, but I have had to deflect their approach as it was just on the wrong issue for me.

    I do think that we should place importance on passion and enthusiasm in our campaigning. Don’t just take it as read. Let’s see commitment and passion for the cause valued highly when we recruit campaigners and then let’s nurture and encourage that passion – it’s a very special thing.

  30. Barbara Crowther

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    Barbara Crowther

    Director of Policy and Public Affairs at Fairtrade Foundation

     

    Apart from your current organisation which other organisations that campaign do you admire and why?

    So many! Greenpeace continues to be both brave and innovative – not least the Russian illegal detention of the Arctic Sunrise 30, but also their ability to drive serious issues with a sense of fun – I loved their Star Wars campaign to turn Volkswagen from the ‘dark side’ and the Chainsaw Barbie campaign to Mattel. I’m impressed how38 Degrees has woken everyone up to the power of online in driving nimbleness and democratisation of mass-scale campaigning that every organisation can learn from, and springboarding from online to focussed local organisation and direct action. Traidcraft did an awesome job as part of the successful campaign to win the establishment of a Grocery Code Adjudicator – a supermarket watchdog with teeth – and continues to plug away solidly on trade justice issues where many other NGOs have flagged!

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    I think campaigns have got smarter in terms of pushing for specific policy or public goals, and in being creative in how they seek to reach the public and their targets. I do think we’ve lost ground a little on local and grassroots organisation – traditional NGO campaigning has become much more individual action oriented, but at Fairtrade, we have great experience of the power of local mobilisation. Fairtrade towns campaigns have been the backbone of building public awareness and applying change and pressure on companies and public authorities, and we’re proud of that!

    Which campaigner inspires you most?

    It’s probably clichéd right now to say it, but Malala is pretty awesome – such bravery and such maturity at such a young age. She never asked to be in a global spotlight, and I have occasionally worried about Western media or political manipulation. But you only have to listen to one interview with her to know that she has all the great qualities of a legendary social justice campaigner. Loved her response to the Nobel Peace Prize outcome – that winning peace is more important than winning prizes!

    What three attributes make a good campaigner?

    Firstly vision – a clear sense of the change you seek – vision requires you also to understand the world and power dynamics you’re dealing with. Second, dogged perseverance – very few campaigns are won overnight and most get knockbacks, so refusing to give up, and looking for new ways around obstacles is critical. Thirdly, creative flexibility – being able to react and adjust plans if they’re not working, or find a new creative way of bringing the campaign alive again if it’s flagging, or seizing quickly on a new opportunity you hadn’t seen at the outset.

    What’s the most rewarding or exciting campaign you’ve worked on and why?

    The massive mobilisation for Jubilee 2000/Drop the Debt Campaign from 1997-2002 was a pretty exciting time for international development and economic justice campaigning. With hindsight, we didn’t always get it right, and of course it’s still not been won, but it was an amazing global effort, especially in the global South, and delivered some good progress in writing down some of the excessive debt burdens and challenging the nature of conditions being imposed. Our campaign for Fairtrade bananas since 2000 has been pretty successful – around 1 in 3 bananas sold today are Fairtrade – and we’ve had great fun with it, but more to the point, I’ve had the privilege of seeing its positive impact for banana farmers and workers. Again we’ve not yet reached our goal and need to turn the tables now – campaign for there to be no unfair bananas left in the UK, until the industry as a whole is delivering living wages and sustainable livelihoods for banana workers and farmers. If we can do that on bananas, it could be an iconic victory that could spill over to other global supply chains and business practices.

    How do you feel campaigns will change over the next five years?

    There’s going to be a push for even greater transparency of information and decision making, at local, national and international level – whether it’s campaigning health or child welfare, or private sector responsibility and corporate accountability or local and national government policy. People will take more matters into their own hands as we go further into an open access era of campaigning – technology is putting more power to campaign in the hands of many more people, by making information more accessible, creating new networks that transcend local or national boundaries, but also potentially to find their own solutions through peer-to-peer or shared economy, as we’re seeing in lending, community energy generation, car sharing etc. In Fairtrade we’re calling it ‘Unlocking the Power of the Many’!

    What advice would you give someone starting their career in campaigning today?

    Get stuck in with both your heart and your head – focus on something you really believe in and care about, but also make sure you do the hard graft study of the politics and the gritty details, so you know your stuff and can apply political intelligence alongside your passion for change. If you’re just setting out and seeking a first step on the ladder, consider volunteering or an internship with a campaigning organisation or team – I know many people who gave their time in the first instance, built up their skills, knowledge and experience, started at the bottom but went on to paid campaigning roles in organisations they have really wanted to work for.

    If you weren’t a campaigner, what would you be?

    Dead?

  31. Tim Linehan

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    Tim Linehan

    Whilst Policy and Campaigns Consultant at Independent Age

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    Yes they are. People understand that campaigning is good for organisational growth; supporters can engage in more activities more easily than they ever could in the past. Both have their downsides too. I think charities need remind themselves that campaigns are an expression of their purpose to change the world and by campaigning you remind yourself of why you exist, both corporately and individually.

    Which campaigner inspires you most?

    Bob Holman, founder of the Easterhouse Project in Glasgow. I’ve also got a lot of time for my old colleague at The Children’s Society, Jim Davis who whenever he spoke made me wonder why I wasn’t doing more to change the things he faced on a daily basis.

    Apart from your current organisation which other organisations that campaign do you admire and why?

    Save the Children for the scale of their ambition and their understanding of how to mobilise their supporters. Greenpeace for their persistent activism and keeping alive the spirit of radical intervention; Glasgow University – not really a campaigning organisation, but they produced probably the most uplifting video I’ve ever seen about why change is important.

    What three attributes make a good campaigner?

    Idealism, scepticism and stubbornness. Good analysis helps, so does thinking differently.

    What’s the most rewarding or exciting campaign you’ve worked on and why?

    Safe and Sound, with The Children’s Society. I remember when we achieved one of our goals The Guardian wrote a leader about the campaign praising us for our persistence and consistency over time. They said we were ‘a stuck record’. I liked that. I think all campaigners should aim to be a stuck record, going on and on until we get what we want.

    How do you feel campaigns will change over the next five years?

    On the one hand I think there’s a risk that they might simply become marketing tools, yet on the other hand I think there’s a real opportunity to share the reality of the lives and conditions that charities are trying to change by bringing in the voices from the fringes of society into the corridors of power.

    What advice would you give someone starting their career in campaigning today?

    Be an optimist of the heart and a pessimist of the mind. I think Gramsci said something to that effect.

    If you weren’t a campaigner, what would you be?

    An internationally acclaimed accordion star.

  32. Mark Farmaner

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    Mark Farmaner

    Director at Burma Campaign UK

    Apart from your current organisation which other organisations that campaign do you admire and why?

    I really admire campaign groups like the Western Sahara Campaign UK and Free West Papua Campaign which keep campaigning relentlessly on issues that governments would rather forget. Thanks to their campaigning these issues are kept on the international agenda, but it must be tough going and frustrating sometimes.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    I began campaigning in the 1980s. At that time most campaigning was pretty much a choice of having a demonstration or calling a boycott, and working out how many badges you could fit on your jacket. Campaigning is in another league now in terms of the scope of campaigning activities and professionalisation. Perhaps one of the biggest shifts has been how campaigning has become more mainstream, rather than being dominated by the left as it used to be. The changes allowing charities to campaign have probably played a big part in that.

    Which campaigner inspires you most?

    Working on a country like Burma I have met so many amazing people campaigning for freedom and human rights in their country. They are literally risking their lives campaigning in Burma, which puts the complaints we have about working in the third sector here into perspective. If I had to choose campaigners outside Burma I think I’d go for a couple of people who might for some be more controversial characters. First Peter Tatchell, who never gives up, is always willing to speak up for the vulnerable and oppressed, is never afraid to speak his mind even if he knows he’s going to get stick for it, and is certainly effective at getting issues onto the agenda. Secondly I’d choose Bono. I can’t understand the level of vitriol directed against him. He might not be perfect but he has made a huge difference in getting development issues up the international agenda. I saw that myself working on the Jubilee 2000 campaign at Christian Aid. Most celebrities do bugger all to use their profile and their millions to try to make the world a better place, and yet Bono is the one being attacked.

    What three attributes make a good campaigner?

    First I think you have to plan long term and be relentless, using every possible pressure point to achieve your goal and keep at it doggedly. Second you have to be willing to speak truth to power even if it can be difficult and uncomfortable, remember a pragmatist has never changed the world. Third is focus. Remember your goal and keep focussed on it. Governments and companies which are feeling the pressure are especially good at throwing up initiatives and processes which fall far short of what is being campaigned for. All too often campaigners get diverted into engaging with these processes which are never ending, rather than staying focussed on their original goal.

    What’s the most rewarding or exciting campaign you’ve worked on and why?

    Being part of the Jubilee 2000 campaign from the beginning and seeing how it took off to become a global phenomenon was amazing. Persuading DFID to finally start giving aid to people in Burma internally displaced by conflict in ethnic states was especially rewarding because I had seen how desperate their situation was and knew we have made a real difference to their lives.

    How do you feel campaigns will change over the next five years?

    The role of non-issue based campaign groups like AVAAZ, Change.org, 38degrees and others is likely to continue to grow. We have seen for ourselves at Burma Campaign UK how that can have a hugely positive impact in reinforcing our campaigns. But at the same time I worry about a small tendency for this kind of campaign groups to play it safe. They often follow topical and mainstream agenda issues already in the news, rather than setting the agenda, and the testing of campaign actions to decide whether an action is popular enough to go ahead with presents real risks. How many people would have responded positively to a test campaign action for the Birmingham Six or Guildford Four at the start of the campaigns for their freedom?

    What advice would you give someone starting their career in campaigning today?

    Don’t think that just because you studied hard for a degree you can walk straight into a campaigns role. Be prepared to work your way up.

    If you weren’t a campaigner, what would you be?

    Writing satirical novels in between pottering around in the garden.

  33. Roma Hooper

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    Roma Hooper

    Whilst Director of Make Justice Work

    Apart from your current organisation which other organisations that campaign do you admire and why?

    38 degrees for its simplicity and straightforward focus.
    Prostate Cancer for their awareness raising and movember initiative.
    Macmillan Breast Cancer Campaign – world’s biggest coffee morning. Involves those that perhaps don’t work
    Get London Reading – Evening Standard – fantastic publicity via the newspaper and seems to be getting great results.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    Campaigns are becoming increasingly more sophisticated and creative: identifying months of the year, use of the digital arena (covering mobile, content marketing, video and Youtube, email and social media)
    Much easier to donate than ever before because of technology.
    It’s getting better partly because more support and knowledge is available to hone your skills.

    Which campaigner inspires you most?

    Camila Batmanghelidjh

    What three attributes make a good campaigner?

    Resilience
    Courage
    A genuine desire for change.

    What’s the most rewarding or exciting campaign you’ve worked on and why?

    I have only worked on one – Make Justice Work.

    How do you feel campaigns will change over the next five years?

    Increased use of digital campaigning and new technology – Although there is always the danger of campaign overload for the public, particularly for those like 38 degrees and Avaaz who use email.
    Improved access to the best skills and contacts needed for lobbying etc. which can be acquired via specialist agencies such as Champollion – so you don’t have to have all the skills. Can buy in.
    With the potential emergence of organisations like the US organisation the Frameworks Institute there is a chance that campaigning could be much more effective in terms of learning how to reframe the debate. There needs to be real switch in the best use of language which is particularly important when wanting to change public and/or political opinion.

    What advice would you give someone starting their career in campaigning today?

    Familiarise yourself with the political arena and its challenges if your campaign requires policy change.
    Develop strong and positive relationships with media journalists. Best to have only 3 or 4 to deal with than a whole list of people you don’t know.
    Look and learn from others.
    Preparation, preparation, preparation – the more you know and understand about your subject matter the better.
    Listen to the experts.

    If you weren’t a campaigner, what would you be?

    The only other place where I could create real change is in possibly government. So perhaps an MP….. But one like Barbara Castle!

  34. Vicki Hird

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    Vicki Hird

    Whilst Senior Campaigner at Friends of the Earth

    Apart from your current organisation which other organisations that campaign do you admire and why?
    The Feeding5K (and their latest campaign @ThePigIdea) has been so impressive in engaging hugely diverse audiences – from grassroots and the public chopping veg at seriously fun events across the globe to high level UN delegates discussing global action. It’s been canny at surfing a wave of interest in a huge waste problem (in reality, partly created that wave) and benefitted from having a great communicator who also knows his stuff in Tristram Stuart.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?
    Things have changed massively from that pre web & digital era when I started – there was more deep commitment and late nights but probably less actual impact on policies and practices. We would shout as loud as we can but not be heard. Now we shout more carefully but so do many others (business, the web). We’ve been slow to adopt the right tools on occasion eg social media but we are, mostly, far more disciplined at mapping influence and knowing how to really effect change. One development I have witnessed is the over-adoption of business management jargon and approaches which don’t really suit time- and resource-poor NGOs.

    Which campaigner inspires you most?
    Sorry it’s not one – it would have to be the collective group of amazing local campaigners who achieve tangible changes locally – I meet many in the Friends of the Earth local Group network and in FoE International. They don’t get paid, yet year on year they plug away getting stuff done- awesome campaigners who blow my mind!

    What three attributes make a good campaigner?
    There are different types of campaigning but overall
    1. An ability to multitask – from fundraising to coping with a live R4 Today programme interrogation
    2. An open mind ready for new ideas or challenging preconceived ideas
    3. a great and engaging communicator

    What’s the most rewarding or exciting campaign you’ve worked on and why?
    Most rewarding in outcome terms was the supermarket campaign to get a new retail Code of Practice and an Ombudsman –we got a new law and it involved working with lots of strange bedfellows – it took 8 years and is not perfect but it’s a start..

    Most exciting – The Friends of the Earth Fix The Food Chain Campaign – we did hugely crazy things (like dress up as cows dancing to a silent disco in Liverpool Street Station) to get a new Bill in parliament. It was ahead of its time and a major challenge to get the messaging right and get people engaged.

    How do you feel campaigns will change over the next five years?
    Going against the grain I think they will be more about people on the ground, movement building.. The digital revolution has a key place and is a mighty tool – but truly engaging people will have to come from working with them more closely, recognising how to frame the campaign asks in ways which reflect real lives and values.

    What advice would you give someone starting their career in campaigning today?
    Get stuck in a local campaign so you develop a strong understanding of how messages and ideas play out with ‘real people’ as opposed to the strange NGO community!. But also work or volunteer if you can in an NGO – a great way to get experience. Just do stuff.. it does not matter what the topic is!

    If you weren’t a campaigner, what would you be?
    It would probably be an entomologist – finding fantastical new insect species in some remote part of the world or discovering a great way to manage pest populations in ways which did not harm biodiversity. Or a novelist…

  35. Gus Baldwin

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    Gus 4_opt

    Whilst Head of Public Affairs for Macmillan Cancer Support

    Apart from your current organisation which other organisations that campaign do you admire and why?
    Like most people I think the mental health community has had a pretty raw deal for far too long.  I’m full of admiration at the way that, despite repeated ‘false-dawns’, mental health organisations like Mind and Rethink have refused to give up. Their determination is grounded in the belief that the current situation just isn’t fair (it isn’t) and needs to change no matter how long it takes.  It now looks like there is, finally, going to be parity of esteem between physical and mental health conditions which will be fantastic and long-overdue.
    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?
    A lot are but some still see campaigning as the thing you do when you’ve run out of new service development ideas, which rather misses the point in my opinion.  At Macmillan Cancer Support we recognise that we are only going to dramatically improve the lives of people affected by cancer through a combination of creative service innovation and influencing.  In terms of changes I’ve seen in how Macmillan campaigns, alongside the greater involvement of people affected by cancer and the use of social media, we’ve invested significantly over the past few years in our research function so that in telling our story we can add even harder evidence to our on-the-ground expertise and the thousands of (good and bad) stories of people affected by cancer.  I think this reflects the reality that, generally-speaking, new ideas will now only make progress where they can clearly demonstrate to decision-makers and commissioners that they will deliver better outcomes for the end-user using less money and resources.

    Which campaigner inspires you most?
    I admire the innovators – the often lone individuals who decide they want to change something and drive it through using a new technology or social media tool at virtually no cost.  Maybe it is more jealousy than admiration!  My Public Affairs Team inspires me everyday – they’re the most passionate bunch of brilliant, driven people.  But I’m probably most inspired by the people affected by cancer I meet.  The ones who stand up in Parliament, often overwhelmed with nerves, and tell their story about the awful treatment they had, or how they couldn’t cope after the death of their son or daughter, or how they lost their job while going through treatment. All they want to do is try and stop another family going through what they went through.  Those moments go to the heart of what it means to be a part of Macmillan and why it is such a privilege to do the job I do.

    What three attributes make a good campaigner?
    Passion tempered with realism, an ability to think ‘what next?’ before the competition, and a constant sense of dissatisfaction!

    What’s the most rewarding or exciting campaign you’ve worked on and why?
    I’ve been very fortunately to work on a number of successful campaigns which have changed people’s lives for the better – that’s what makes them rewarding.  I was heavily involved in shaping the Disability Discrimination Act public duties and securing free prescriptions for cancer patients.  The two most exciting moments I’ve had recently both involved our work around the Welfare Reform Act.  Firstly, when Ed Miliband used all six questions at PMQs to demand that David Cameron listen to Macmillan and other cancer charities and, secondly, when we defeated the Government three times in the Lords.

    How do you feel campaigns will change over the next five years?
    The devolution of decision-making powers in health and social care means that local influencing – or more accurately multi-level influencing – will becomes even more important.  I think the role of the end user in direct campaigning is also going to continue to grow.  I mentioned the need for even more hard evidence to demonstrate the case for reform.  Interestingly, I think the lack of money has also meant that the Government and Opposition Parties are starting to think in more creative ways – and involving more stakeholders – to solve problems.  I think campaigners will also follow suit.

    So, for example, rather than Macmillan campaigning to ensure benefit payments for cancer patients aren’t cut, I can see us working far more in partnership with employers and insurance companies to see how we can keep more cancer patients in work, ensure they are supported financially while they can’t work, and then get them back to work more successfully after treatment.  The outcome is hopefully the same – less cancer patients and families in poverty – but the way of achieving the outcome reflects the need to do things differently. I should stress it isn’t an ‘either or’ but I expect there will be a shift away from campaigning for state action to solve problems.

    What advice would you give someone starting their career in campaigning today?
    We have an amazing internship programme at Macmillan and I am forever telling our interns to learn their trade properly first before deciding how to use the trade.  If you’re in a fantastic learning environment and you’re also doing precisely what you want then that’s a bonus (and don’t move!) but that’s rare.  If you have to compromise go for an organisation which really does value personal and team development.

    If you weren’t a campaigner, what would you be?
    I would be the jazz pianist for Ronnie Scott’s House Band.  This would require me to learn to play the piano first though.

  36. Emma Gibson

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    Photo of Emma Gibson

    Deputy Head of Campaign at Greenpeace

    Apart from your current organisation which other organisations that campaign do you admire and why?
    I’ve been really impressed by the ‘no more page 3’ campaign set up by Lucy Holmes. She’s never run a campaign before but has chalked up huge successes already just by giving it a go. Truly inspirational.

    And I have to take my hat off to climate camp. Any group of people who can occupy a piece of land and have toilets, sinks with running water and an oven for making vegan cakes set up within hours, in the middle of a field that had sheep in it the previous day shows pretty amazing logistical know-how.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?
    Obviously the biggest change has been the internet and more recently the creation of social media. I didn’t have a computer or mobile phone when I started my first campaigning job so that’s a huge change in the way that campaigning organisations can disseminate information and mobilise support.

    Which campaigner inspires you most?
    Probably Doreen Lawrence for changing the way that we think and talk about race and racism in this country and for just not giving up.

    What three attributes make a good campaigner?
    Tenacity: don’t give up in the face of setbacks

    Risk taking: Don’t be frightened to try something new

    Ability to understand where the power lies:  who can make the change that you need and how can you best influence them?

    What’s the most rewarding or exciting campaign you’ve worked on and why? 
    It would probably have to be the campaign to stop a 3rd runway at Heathrow. Greenpeace buying part of the new runway and inviting everybody around the world to own it with them was really fun.

    How do you feel campaigns will change over the next five years?
    It’s got to be new technologies which are going to offer new opportunities to engage and mobilise support for our campaigns.

    What advice would you give someone starting their career in campaigning today?
    Stop talking about it and just get on with it! If one tactic doesn’t work, try another approach.

    If you weren’t a campaigner, what would you be?
    A psychotherapist!

  37. Matt Downie

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    Photo of Matthew Downie

    Whilst Head of Parliamentary and Public Affairs at Action For Children

    Apart from your current organisation which other organisations that campaign do you admire and why?
    I admire organisations and people that have a clear mission, underpinned by compelling evidence, and then have the resilience to stick to a campaign plan.

    Pfeg (Personal Finance Education Group) is a great example of an organisation that has achieved specific aims – most recently in getting financial education on the school curriculum – based upon sound evidence and with both social and economic arguments that attract the full political spectrum.

    Another example is Afruca, a small but focussed charity who are campaigning to stop the abuse of children through religious practices of branding and witchcraft. Afruca is taking on a difficult area but with clear and compelling evidence of this horrific abuse, and with practical political recommendations.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    I don’t think ‘better’ is the word. The mainstay of charity campaigning has become more professionalised and more of a career choice than a few years ago. This can be a good thing, with recognised skills within the sector, but we must be careful not to lose creativity, individual drive and risk taking.

    Which campaigner inspires you most?
    I have been fortunate enough to meet a few extraordinary campaigners with public
    profiles, including people like Hetty Bower, who is 107 and has spent her life
    campaigning for peace.

    For me however, it is those out of the limelight that don’t come with the label ‘campaigner’ that I find most inspiring. Last year I met a 14 year old young woman from Croydon who has started a campaign to tackle the trafficking of women and girls in  South London.  She has done this on her own and with no money, yet achieved real policy change in the local area.

    What three attributes make a good campaigner?
    There are things that you can learn (I certainly had to) such as the basics of strategic planning and how to build meaningful objectives. What I tend to look for now however, are people that demonstrate a commitment to social justice in some way, people who show positivity and empathy in working with campaign beneficiaries, and those with ideas.

    What’s the most rewarding or exciting campaign you’ve worked on and why?
    I am currently working on a campaign to overturn our Victorian law on child neglect. The campaign is about recognising the devastating impact of emotional abuse upon children. For me, this is not just exciting but vital – and I hopeto be able to look back on the campaign that represented a step-change in the way we view child protection.

    How do you feel campaigns will change over the next five years?
    The move towards more personal and beneficiary led campaigning should continue, and in time I think large organisations will embed this approach not just in their campaign strategies but within their staff structures. I hope as a sector we move towards campaigns that simply enable those affected by issues to achieve change for others affected by the issues at hand.

    What advice would you give someone starting their career in campaigning today?
    I would ask them why they want to do it. Is it a particular cause or cohort of people that drives them? The answer to this question can and should direct a career path and ultimately make them more effective as a campaigner.

    If you weren’t a campaigner, what would you be?
    Frustrated.

  38. Kate Hudson

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    Kate Hudson

    General Secretary of  the Campaign for Nuclear Disarmament

    Apart from your current organisation, which other organisations that campaign do you admire?
    There are many organisations today that bring something positive and dynamic to the campaigning table. To mention just a few that I have a regard for: the Stop the War Coalition for articulating the views of the overwhelming majority of the population in an accessible and inclusive manner and facilitating the biggest demo in British history; the London Feminist Network for its youthful radicalism and reviving the Reclaim the Night marches; and Plane Stupid for its creative non-violent direct action approach.

    Who is the campaigner you most admire?
    Bruce Kent. Bruce was the key player in CND in the 1980s and was more or less pushed out of the catholic priesthood for his anti-nuclear campaigning. He was vilified by the right-wing press and Tory politicians for his exceptional leadership of CND but stuck to his principles throughout. He remains extremely active today on anti-nuclear and other issues. The best thing about Bruce is that he never looks back and expounds on how he did things in the past. For Bruce, campaigning is all about now and the future.
    What advice would you give to someone starting their career in campaigning today?
    They have to believe in the cause they are championing and it has to be more important to them than anything else. And there is no room for cynicism. Cynicism and campaigning definitely do not mix. Optimism is essential, with confidence in humanity and the belief that you can win.

    What three things make a good campaigner?

      • an understanding of the wider world and the overall political context in which you are operating, and how to put together alliances within civil society to bring about political change
      • a strategic approach to creating the conditions for achieving your campaign’s goals
      • a positive approach to your own campaign combined with respect for others

    Which of these three do you have most of?
    Well I like to think I have all of them, but maybe number one is my main strength.

    Which of these three do you think is missing most out of people who campaign or want to?

    Perhaps number one although people have many different strengths and skills.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

    I wouldn’t really describe it as a career, but during my campaigning life perhaps! I don’t think that question is quite right somehow. It is really the political balance of forces in wider society that determine whether campaigns succeed or not, not just what the campaigns themselves do and what methods they choose. One of the most successful campaigns was the Anti-Apartheid movement, but apartheid wasn’t overthrown solely or even largely to do with AA. It was the struggle of the ANC, backed by progressive states and opinion world-wide. AA linked in with that in a very effective way and was able to play its part. There are many examples of success – and failure – at all points over the decades I have been a campaigning activist. I think methods and style have changed because of technological changes but the fundamental issue is getting the politics right and that can happen – or not – at any time.

    If you weren’t a campaigner, what would you be?
    I have only been employed as a campaigner since September 2010, because before that, as Chair of CND, I was an elected political officer but not an employee. So my ‘career’ has been as an academic – I am a historian by training, and taught, until joining CND staff full-time, at London South Bank University. I was fortunate to teach, research and write in my areas of political and campaigning interest, so there were obvious synergies between the two parts of my life. I plan to continue writing but campaigning is my great love – working to change the world for the better!

     

  39. Margaret Thatcher

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    I’m writing this just 3 hours after hearing that she died this morning. It’s strange feeling of trying to assemble all my thoughts about the death of Margaret Thatcher.

    When I was 7, I remember putting my hand up in class and answering a question about her becoming the first woman leader of the Conservatives.

    When I was 11, I remember getting free school dinners when my father, a steel worker in South Wales, went out on strike.

    At university, I recall the Conservative Association singing “10 more years” in 1989. And a year later organising a “Thatcher’s Gone” party the night she left office.

    And I’m sure I’m not alone in my uneasy reaction to the news of her death – she was so important to so many people’s formative years. Many campaigners in the sector have directly campaigned against her policies from 1979 to 1990. Others were motivated to dedicate their careers to campaigning whilst growing up while she was in power.

    When I started working for Shelter in 1993, under Sheila McKechnie’s leadership, a Conservative, or a Conservative who was “openly out” would not have been countenanced anywhere near 88 Old Street or even the EC1V postal sector.

    Slowly, since then, as the campaigning sector has expanded and as now the majority of charities campaign as opposed to only a handful 20 years ago – and also as the Conservative party has adapted and like other parties fight for the centre ground, then Conservative supporters are campaigning in the sector. And many do so and they genuinely have the right ethos for the campaigns that they represent.

    It isn’t the day to sum up the effect of Margaret Thatcher on the campaigning sector.  As it’s the day that an old lady, who has been very poorly in recent years has died. I’m sure we’ll hear more about her effective in the months to come.

  40. The Hardest Jobs To Get In Campaigning

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    Last month, we surveyed potential candidates who are working in the campaigning sector – you may well have taken part in it.

    We asked them which area of work their organisation focussed on and what type of organisation would they ideally like to work for next.

    Most popular type of organisation for their next role:

    1 International development/justice

    2 Social justice

    3 Human Rights

    4 Social welfare

    5 Health

    6 Environment

    7 Housing/homelessness

    8 Disability

    9 Other

    10 Animal welfare/Animal rights

    But perhaps more interesting, is assessing where people are working at the moment and where they want to go next – this brings in a bit of supply and demand, which
    shows which areas of campaigning are the most competitive to get into currently:

    Most competitive areas:

    1 Human Rights

    2 Social welfare

    3 Housing/homelessness

    4 Social justice

    5 International development/justice

    6 Environment

    7 Animal welfare/Animal rights

    8 Disability

    9 Other

    10 Health

    I’m surprised that Health has come so low down in terms of competitiveness, but I guess there a lot of campaigns working in this area. Human Rights being top is not a surprise. When we ask candidates where they want to work, top of the tree is human rights and international development. More people want to work international development than Human Rights, but as there are more jobs in development, then this make human rights more competitive.

    I hope this is a useful guide for you and may explain why you may find some job hunting harder than others.

  41. Alison Goldsworthy

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    Alison Goldsworthy

    Head of Supporter Strategy and Engagement at Which?

    Apart from your current organisation which other organisations that campaign do you admire?
    I think WaterAid are brilliant. The emails they send out to their supporter network are always eye-catching and I’d be surprised if they don’t get a high action rate. I also really admire how they have managed to get the establishment to accept some of their issues but keep a radical edge. That takes some doing.

    Back home in Cardiff the Save the Vulcan campaign is a masterclass in local campaigning, with everyone you could imagine backing the campaign. It’s a great iconic pub, if you are in the city go and even if you can’t make it, sign the petition. If you are a guy, I’m told the gents toilets are well worth a visit.

    Who is the campaigner you most admire?
    Clarence Wilcock – who took a stand against ID cards in the 1950’s leading to their demise. It saddens me they are making a comeback.

    Vaclav Havel – the most tenacious campaigner against Communism in the Czech Republic (Czechoslovakia as was) he never let up even against horrendous pressure and the led his country to freedom. Most impressively of all he worked out when to stop, stood down and let someone else take over.

    Is there a campaigning organisation that you would like to see the back of?
    There are some with whom I profoundly disagree, even hate, but I wouldn’t seek to deny their right to exist. Top on the hate list are The BNP, for obvious reasons. I don’t have much time for Christian Voice and Migration Watch either – I think they do a great disservice to debate with ill considered improper contributions that purport to represent people they don’t.

    What advice would you give someone starting their career in campaigning today?
    Find something that irritates you and try and change it – suggest a better alternative and bring others into your campaign. DO NOT ignore local engagement.

    What three things make a good campaigner?
    Tenacity, Audacity and people skills.

    Which of these three do you have most of?
    I’d hope people skills, but you probably need to ask those I work and have worked with.

    Which of these three do you think is missing most out of people who campaign or want to?
    Audacity: I think campaigners are often far too risk averse, for fear of breaking CC9 and getting in trouble with Charity Commission.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?
    A lot more professional, with best practice being shared. To me it’s the best thing about the sector.I’m especially pleased that more and more people are including user involvement in their campaigning strategies. Quite simply, I think if the end users don’t inform and shape your work, what legitimacy does it have?

    If you weren’t a campaigner, what would you be?

    Bored. And frustrated beyond belief.

  42. 1992 – Right Said Fred, Eldorado, Robert Halfon and Me

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    Robert Halfon is complaining about good and healthy organisations again – it’s like going back 20 years for me.

    Back then I was at the University of Exeter with Robert. I was Deputy President of the student union, he was Chair of the Conservative Association. His focus was then the supposed closed shop of student unions.

    Robert Halfon, who is now the Conservative MP for Harlow, told the Public
    Administration Select Committee that the Charity Commission had made “arbitrary
    decisions” about how much lobbying charities were allowed to do.

    “A charity should be about doing practical things,” he said. “Surely the
    real test of whether something is a charity is what it does on the ground.” 

    Halfon said that there were too many very large “Tesco charities” that spent millions of pounds lobbying in Whitehall.

    I think he was wrong and misguided in the early 90s about student unions. He just didn’t like the word union and the political connotations behind it, that was – left-wing and militant. And as a student, he was a member of a Union – which was repugnant to him. He tried to take a case to the courts in Strasbourg. He lost of course – student unions are just communities of students which have chosen to call themselves unions. And an inclusive student union was a practical and healthy community.

    In fact, in Exeter, they chose to call it a student Guild – which you would have thought was less militant and more cuddlier.

    And I think he is wrong today. His current concern about charities campaigning. Again, it’s not really the principal of them campaigning, it’s more that they are campaigning against things that he doesn’t agree with. His party is part of the current government and he wants to see charities weakened so that they can’t be so critical.

    In fact, I take the view that charities should campaign more to look to end or minimise the problem that they were set up to do. But some charities are not campaigning enough because of their concern of “biting the hand that feeds them” in terms of the funding from government they receive.

    In 1992, virtually the last thing I did as a Student Union representative was to win the vote at a general meeting against Robert Halfon on automatic membership of all, to the student body.

    I hope more of us who care about the charity campaigning sector will stand up and counter those who want to diminish the ability of charities to campaign and so lessen the chance of making our society or our world better.

  43. Lucy Tweedie

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    Whilst Director at Advocacy Associates

    Apart from your current organisation which other organisations that campaign do you admire?
    Friends of the Earth – for their wide public reach and outsider advocacy stance
    Oxfam – for their creative public presence and strong policy and lobbying
    Wateraid – for their impressive evidence-based advocacy work

    Who is the campaigner you most admire?
    Shami Chakrabarti from Liberty. She combines a strategic approach with very clear media messages on challenging areas of debate.

    Is there a campaigning organisation that you would like to see the back of?
    Migration Watch – for their negative impact on the public debate about immigration.

    What advice would you give someone starting their career in campaigning today?
    Select the organisations carefully and check that they have advocacy work embedded in policy and programmes rather than just fundraising.

    Work on an issue you feel passionately about.

    Gain experience in a variety of organisations particularly in relation to ‘insider’ and ‘outsider’ advocacy and work out where you feel politically most comfortable.

    Base all your campaigning work on a clear strategy and objectives.

    What three things make a good campaigner?

        Strategic mind
        Creativity and instinct
        Ability to communicate with a wide range of people

    Which of these three do most campaigners have most of?
    Creativity and instinct

    Which of these three do you think is missing most out of people who campaign or want to?
    Strategic mind

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?
    Advocacy with Southern partners in the case of International Development Organisations has been strengthened over the last ten years. Issues around legitimacy still exist.

    Coalition working has also improved the public understanding of campaigning

    Working in coalitions has led to considerable learning for the organisations involved.

    There has been a greater recognition of the need for advocacy and campaigning as a means for change across the voluntary sector.

    If you weren’t a campaigner, what would you be?
    Documentary maker

    If you’re a campaigner with at least 3 years experience, and would like to tell us your views, answer the above questions and email a photo of you to jonathan@therightethos.co.uk

  44. Letter published in Third Sector 26th March 2012

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    It is disappointing to say the least to read that of the 30 staff who are at most risk of redundancy at Mencap are those in the campaigns, policy and communications teams. If this happens, it looks like “the voice of learning disability”  will become a little softer for a while.

    This proposal would be heading in the opposite direction of many other charities and  campaigning organisations who after a tough couple of years are in 2012 investing again growing in these areas. The marked increase in recruitment for campaigning and policy roles in the last quarter is producing a postive outlook at last for this sector for the rest of the year and hopefully beyond. And it doesn’f feel like it’s just a blip either.

    The reason Mencap is looking to cut campaigns, policy and communications roles was reported in Third Sector as lost funding from local authority contracts. I would have thought a loss of funding from this source would have meant a reduction in the charitable side of Mencap’s work rather the their work in gaining justice and long term change for people with learning disability.

  45. Holding out for a hero with The Right Ethos

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    Earlier this week I tweeted:

    Help for Heroes is non-political and non-critical, we simply want to help” – that’s suitable, but means that they don’t have the right ethos

    Help for Heroes have just recently won an award for being the Most Admired Charity and this comment about being “non-political and non-critical” struck me and realised that with that attitude they will never be a client of The Right Ethos.

    All of the organisations we work with are critical. And most of them get involved in the  political debate to a greater or lesser extent. Personally, I’m glad they do. Because the aspirations of our client organisations are, I believe, higher. They work to change our world or our society for the better. They campaign for justice.

    There’s certainly a place for charities who simply want to help out. And I wouldn’t be sniffy about them. They can provide a valuable safety net. Or provide activities that you wouldn’t expect to be paid for out of our taxes.

    My award for Most Admired Charity 2011 would go to one that campaigns and is critical and often supports political behaviour to gain permanent change.

    To show that we don’t wish any bad will, many of the Christmas cards sent out by The Right Ethos this year are in aid of Help for Heroes.

    Season’s Greetings

  46. Evie Papada

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    Evie Papada

    Whilst Campaign Coordinator at Amnesty International

    Who is the campaigner you admire the most?
    The campaigner I admire the most is Sarah Duthie. She is a campaigner at Greenpeace.

    Apart from your current organisation which other organisation that campaigns do you currently admire?
    ‘War on Want’- They seem to campaign on very topical issues and they have the most updated campaign calendar: the messages they send through are original and it urges you to take action.

    What advice would you give to someone starting their career in campaign today?
    I would urge them to remind themselves that we campaign in order to foster change and not just to raise awareness on issues – i would also advice them to spend enough time planning their campaign strategies and always evaluate the work at different stages of the campaign development.

    What 3 things make a good campaigner?

        Good preparation and planning of the campaign strategy.
        Creativity and boldness in decision making.
        Ability to deliver the campaign message in such a way that it is simple, catchy, using as few words as possible.

    Which of these three things do campaigners have most of?

    Campaigners have all of the above things to a lesser or greater extent – campaigning is both an art and a science, so campaigners tend to be creative and also good at creating thorough plans and effective strategies.

    Which of the 3 is missing the most…

    Most campaigners are not paying enough attention to the preparation and planning process – as they tend to apply strategies that have proved successful in previous campaigns but they don’t necessarily work for all campaigns.

    Are organisations getting better at campaigning….

    There are more campaigning tools out there now and new information tech has helped those organisation that know how to use them effectively to become better at campaigning.

    If you weren’t a campaigner what would you be?

    I would be a painter or a musician – I would find another way to channel my artistic abilities.

     

  47. Lizzie Jeans

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    Lizzie Jeans

    Whilst Campaigns Consultant at End Child Poverty

    Lizzie is freelance campaigner. She was previously Campaigns Manager at Help the Aged and has worked for the Methodist Church, People & Planet and Christian Aid.
    Apart from your current organisation which other organisations that campaign do you admire?
    Shelter, Christian Aid, RNID and YWCA.

    Who is the campaigner you most admire?
    Guy Hughes of Crisis Action and People & Planet. Guy was a fantastic campaigner who was tragically killed in an accident in 2006. I worked with Guy at People & Planet and he was a huge influence on my development as a campaigner – especially the need to think about levers of power and influence. The Sheila McKechnie Foundation has a award for young campaigners in his memory.

    Is there a campaigning organisation that you would like to see the back of?
    The BNP

    What advice would you give someone starting their career in campaigning today?
    Being someone who’s easy to get on with and who delivers goes a long way. Make as many contacts as you can and keep in touch with people. Think of opportunities for collaborative working.

    What three things make a good campaigner?
    Drive and tenacity, strategic thinking and strong networking skills.

    Which of these three do you have most of?
    I can be a good networker and enjoy spotting opportunities to work with others.

    Which of these three do you think is missing most out of people who campaign or want to?
    The ability to always be thinking strategically at where you want to achieve change and looking at the balance of power, appropriately targeting your chosen audience at key times, where you can have most impact. Campaigners, including myself, often have so many demands, you can lose sight of your key objectives.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?
    More organisations are campaigning and there is a more crowded market. The public has a greater understanding of campaigning but is also more savvy about campaigning techniques. However, despite the increasing number of organisations who have campaign supporters, it is the same few organisations who are are able to genuinely mobilise large numbers of people to demonstrate.

    If you weren’t a campaigner, what would you be?
    A journalist.

  48. Meeting Wangari Maathai – environmental and social activist

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    The death of Wangari Maathai on 25th September 2011, took me back to the day I was fortunate to meet her. It was the same day as Live 8 Day in 2005.

    At the time, I was the Mayor of Islington and for my year in office, I had a theme – a small campaign to try and affect public attitude in the borough. I called it “International In Islington”, where we celebrated different countries and regions linked with Islington – through our residents and the work done in the borough.

    And to take the fact that we are international positively, instead of the negative outlook that some newspapers had and still have today.

    That day I had three events to attend under my international theme. The first one was to celebrate Africa In Islington. The 2004 Nobel Peace Prize Winner Professor Wangari Maathai attended the African Diaspora and Development Day, held by the charity AFFORD on Holloway Road.

    Professor Maathai was a member of the Kenyan government and was internationally recognised for her persistent struggle for democracy, human rights and environmental conservation. She had just became the first African woman to win the Nobel Peace Prize.

    The Honourable Professor Wangari Maathai was the Assistant Minister for Environment and Natural Resources in Kenya. She was also the Founder and former co-ordinator of the Green Belt Movement.

    I managed to spend some time talking to her in the “green room” before the event. For me, as someone who had spent 2 months in Kenya & had just finished working for the World Development Movement, meeting WangariMaathai on Live 8 Day at an African disapora event was tremendously special.

    Like all the best campaigners I’ve ever met, she was utterly optimistic, she once said:
    “I have always believed that, no matter how dark the cloud, there is always a thin, silver lining, and that is what we must look for us.”

    If you care about campaigning, I can recommend her biography – but if at least Google or Wiki her and find out more about this important woman.

  49. Charities should challenge politicians’ view of them

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    The article “Donors Will Reject Charities” refers to comments form a Canadian charity law expert. He spoke at a European-wide conference stating that donors in 10 years time will question whether charities are worth funding as they don’t solve social problems, but simply make things more tolerable.

    I think we need to note that his comments may not be directly applicable for the UK. He spoke at a European event and he is from Canada. But in the UK, particularly over the last 12 years, charities are tackling the root causes of social problems – ever increasingly so.

    Charities are campaigning more, working on public affairs better & increasing their engagement on the parliamentary level. And the general public, including donors, are more and more open to campaigning as the most effective way to change our society & our world for the better.

    Those of us who care about the campaigning sector just need to counter those politicians – often the target of our campaigning – who wish to see charities as inoffensive, cuddly organisations and even want to use charities to financially off-set some of the responsibilities of the state.

     

  50. Ray Mitchell

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    Ray Mitchell

    Whilst Senior Campaigns Manager at Age UK (Formerly Age Concern England)

    Apart from your current organisation which other organisations that campaign do you admire?
    It’s difficult to single out individual organisations as there are excellent examples of campaigning everywhere, but I regularly visit MoveOn.org and admire their creativity and how quickly they respond to events.

    Who is the campaigner you most admire?
    Again, it’s hard to pick out one in particular. At the recent NCVO campaigners conference, I was very impressed by Jackie Schneider who organised Merton Parents for Better Food in Schools. For someone who
    described herself as ‘not a real campaigner like you lot’ she described
    passionately the development and impact of a text book campaign.

    Is there a campaigning organisation that you would like to see the back of?
    Not really. Even those we disagree with can teach us something about how an issue can be seen from different perspectives and how campaign messages can influence how people think and act in entirely different ways on the same issue.

    What advice would you give someone starting their career in campaigning today?
    Don’t be afraid to copy (and improve on) other campaigners’ ideas, but also challenge yourself to come up with an idea that everyone else wishes they had.

    What three things make a good campaigner?
    Passion, persistence and a steady stream of good ideas

    Which of these three do you have most of?
    They may not all be good, but I’m never short of ideas

    Which of these three do you think is missing most out of people who campaign or want to?
    I think sometimes persistence can be lacking: it’s easy to get disheartened when achieving campaign objectives can seem impossible or a very long way off.

    Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?
    There’s certainly a lot more campaigners than twenty years ago when I started. On the whole I think there is much more professionalism – I’m in the camp that sees this as a good thing – and high quality work.

    If you weren’t a campaigner, what would you be?
    Hopefully another job that combines opportunities for creativity with helping to improve things – I’m not sure what that would be so I’m glad I’m a campaigner.

  51. Charities must increase their investment in campaigning

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    Mike Hobday who leads on campaigns at MacMillan Cancer Support is right to say that “the role of campaigning will increase as spending cuts take effect”.

    The most progressive organisations, and I’d count MacMillan Cancer Support firmly within this group, are realising that they need to get a better “bang for their buck” – a better return on their spending. And at this time of threatened cuts it brings to the fore that successful campaigning gives the better return than any other activity for an organisation which is concerned about the long term goals.

    The less progressive organisations which perhaps don’t take campaigning for real change seriously, but see if as an add-on because other charities are doing it, may look to reduce their emphasis in this area. They will be doing their campaign and the beneficiaries of their campaign a severe disservice in the long term.
    Mike referred to campaigning being important in order “to leverage the system to their advantage”. This is very true and it will be a measure of the charities and campaigns over the coming months to see how genuine they are about long term change, by increasing their investment in campaigning.

  52. You’ll never meet a poor bookie – how betting can help campaigning

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    Recently, I was on the Forum for Change’s Discussion board and someone asked:

    “We’re looking at PPCs and who is the most likely to get in at the next election so we can try and make contact ahead of May. Do you know if there is an easy way to bring up a list of people from each party who have a small majority?”
    I don’t gamble myself, as I like to keep my money rather than fritter it away, but I am intrigued by the market that betting creates. How it uses knowledge and gives it numerical and financial values.

    That’s why I replied to this question as follows:

    “There are probably ways of finding or collating such lists. However, they give you little information on what’s happening beyond what happened 5 years ago in the poll.

    I think you need to be cannier to identify the real marginals. This is a report released earlier in October looking at 238 marginals and polling voter intentions:
    politicshome.com

    But, I would also look at the political betting markets to get an indication of potential change. You need to understand your odds and it’s probably worth having the results of the 2005 polls with you as you look.
    Try – Political betting

    The bookies are never 100% right – if they were no-one would bet, but they may well be 80% correct – so great information, based on real knowledge which can inform campaigning.”

  53. Letter of the Week in Third Sector Magazine

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    Dear Editor,

    I was at an event today when I heard something that nearly made me fall off my chair. Not in surprise because I know it was not an uncommon view being expressed, but not one that I thought someone was daft enough to state to the audience gathered.

    The person, who was responsible for brand for a charity – very forward, very 2012 thinking, having a role just looking at charity brand and nothing else. This person said:

    “Yes I’m very interested in campaigning. It’s vital towards supporting our brand.”
    Readers of this who are not aware of anything wrong with this statement, please put yourself in The Wrong Ethos category. For those who didn’t know, campaigning was not invented to create brand awareness. It’s not there to give some colour to the “donor’s journey”.

    Pretty sure that the suffragettes didn’t have the following thought process:
    “Feel a bit uneasy about the throwing one of us in front of the king’s horse idea – I think it doesn’t fit in within our current branding guidelines.

    Or the Anti-Apartheid Movement consider that demonstrating outside the South African embassy may conflict with the branding work that they’ve done and so affect the face-to-face fundraisers in nearby Leicester Square.

    We campaign to change our society and the world we live in. To achieve change. Not to support an everlasting circle of marketing and brand re-positioning. The ultimate aim for a campaign is to be so successful that there is no need for it to exist.

  54. Paul Newman – did he have The Right Ethos?

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    This time last year I wrote following the death of Anita Roddick – about whether she had The Right Ethos – which she clearly did have.

    Sadly, I’m writing today about Paul Newman who died last month – another individual who used their wealth and celebrity to try and make positive change in the world.

    I met Paul Newman, in September 2004 (corrected from e-newsletter, which said 2005). It was a genuinely bizarre but wonderful encounter.

    It was on Highbury Fields in Islington. I was the Deputy Mayor of the council at the time. And he was promoting his Newman’s Own food range – all the profits of which go to support children’s charities.

    To keep the children’s theme, Paul Newman was there performing as a clown at a special event as part of Zippo’s circus. There I told you it was bizarre, he was dressed as a clown and me and my wife, Cath, as deputy mayor and mayoress in our chains of office.

    After the performance, we were introduced to him. We expected a quick handshake and to be moved on – but instead we spent a cherished 4 minutes talking to him, mainly about Blair and politics. Just to confirm that those blue eyes were incredible close up.

    It was a cherished moment because I knew the power of the man. Obviously I loved his films – particularly Cool Hand Luke, Butch Cassidy & the Sundance Kid and The Sting.

    I also admired his commitment to philanthropy including the establishment of summer camps for children who suffered from life-threatening illnesses.

    But what was great about Paul Newman – why he had The Right Ethos – was his commitment to human rights. Supporting unpopular causes which could have at least limited or even stopped his career.

    Newman was also a vocal supporter of gay rights and, in particular, same-sex marriage.

    He once said

    “I have never been able to understand attacks upon the gay community. There are so many qualities that make up a human being… by the time I get through with all the things that I really admire about people, what they do with their private parts is probably so low on the list that it is irrelevant. “

    In 1963, Newman and his wife, Joanne Woodward, demonstrated in Alabama with James Garner and Marlon Brando, promoting civil rights, and in 1968 they opposed the war in Vietnam.

    He championed the cause of nuclear non-proliferation and in 1978 President Jimmy Carter appointed Newman as a US delegate to the UN Conference on Nuclear Disarmament.

    It is not surprising then and clear confirmation of Newman having The Right Ethos that he was 19th on the enemy list of Richard Nixon.

  55. Why it’s important to have The Right Ethos

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    I often wonder whether people fully understand what our organisation means by the term “The Right Ethos”. And why our recruitment consultancy, which specialises with organisations that campaign, felt it important enough to use the term as its name.

    Recently we successfully placed a candidate who I felt epitomised the sort of candidates that we want to attract to The Right Ethos. She had the qualities that our client needed for them to succeed.

    She had about four years experience as a fundraiser for a hospital. I think she was grateful for the job but not comfortable fundraising for a charity which she wasn’t particularly passionate about.

    She had gained very transferable skills and experience useful for most charities and campaigns. She came to The Right Ethos determined to work for a campaign that she cared about. I interviewed her and was convinced by her enthusiasm to work for a cause that campaigned to improve our society or our world.

    We fortunately had a role that was perfect for her – however, the salary was about 18% less than she was currently earning. But she didn’t need any persuading that it was a good move for her. She was determined to work for this campaign – even though financially she would be out of pocket.

    The best part of the job of a recruitment consultant is when a candidate, who you’ve got to know and understand, which is necessary if you are going to match them with the right role and organisation, gets the job they really want. And this is what exactly happened – she was delighted to hear the news. Happily resigned to taking a drop in salary, as for her this was taking her in the right direction for her career and her life.

    Now she has The Right Ethos. But it isn’t just about commitment. I think our successful candidates are a different breed to people who want to work for a conventional charity. For the candidates that we select, it’s also about wanting to be involved in political change. Not simply about offering charity, but about working for justice as they can see a wrong that needs to be fundamentally righted.

    When I first drafted this article for ngomedia last December, the newspapers were dominated with the news of the unfortunate British teacher in Sudan, who inadvertently caused offence with the name of a toy. This issue achieved many times the coverage and causing so much more outrage and anguish in the UK media than the death of over 400,000 people in the conflict in Sudan in recent years.

    This for me is an example of the incorrect balance of priorities we still have in the UK.

    I don’t believe our society is wholly wrong – but something is clearly a bit skewed, if we give more attention to the imprisonment of one British person against the deaths of so many Sudanese people.

    Another example of this being that of the extreme amounts of media focus on the fate of one child, Madeline McCann whilst other children in the UK and across the world are mistreated or killed.
    That’s why we firmly believe that best placed to correcting this and the several other problem situations or injustices are the many campaigning organisations that The Right Ethos works with – be it on social justice, human rights, animal rights, democracy, housing, the environment or other just causes. And their individual staff members working for justice and long term change. To do so their starting point is having the right ethos.

  56. Did Bagpuss have The Right Ethos?

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    Children’s television programme maker Oliver Postgate died aged 83 in December. He was behind the classic children’s TV programmes Bagpuss, The Clangers, Noggin the Nog, Ivor the Engine, Pogles and Pingwings.

    He made the bulk of the shows while living at Wave Crest in Whitstable – about half a mile from where I’m writing this article in the offices of The Right Ethos.

    Oliver Postgate had The Right Ethos. His family had a strong socialist history. His grandfather on his mother’s side was George Lansbury, Labour party leader from 1932 to 1935, one of his aunts Margaret Cole of the formidable Fabian partnership of GDH Cole and Margaret Cole.

    The young Oliver registered as a conscientious objector when he reached call-up age during the second world war, and spent some months in prison.

    Postgate subsequently worked for the Red Cross in occupied Germany. Back home, he went into partnership with Peter Firmin, forming the production company Smallfilms which produced the children’s TV classics.

    Postgate was later to be active in the campaign against nuclear weapons, addressing public meetings and writing pamphlets.

    But did Bagpuss have The Right Ethos? It’s inconclusive. Postgate, of a left-wing persuasion, described Bagpuss as a Miaow-ist

  57. Anita Roddick – did she have the right ethos?

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    Last week the memorial to Anita Roddick was held at Westminster Central Hall in front of 1500 people on what would have been her 65th birthday. I’m sure many people reading this article that work for campaigning organisation will have a story to tell about her. She played a major part in the funding and campaigning support of so many organisations.

    Is it too cynical to suggest that her involvement was all part of the building of the Anita Roddick brand? That she did so much just to position herself and the Body Shop in order to develop such a Unique Selling Point of being a highly ethical business. This certainly has attracted a significant number of her customers over the last three decades to turn her into a multi-millionaire, as they wanted to buy into the ethics of her and the Body Shop.

    Before you answer, let me just say that yes, I think it is too cynical.
    Anita Roddick was a woman who used her position and wealth to try and improve our society and the world. She was a business woman first and foremost. You have to be that single-minded to have her success. But what she did with her wealth and profile, often quietly and without excessive ego, was admirable.
    When I was at the World Development Movement, she recorded a BBC Radio 4 appeal for us. She was easy to deal with and did the job that we asked of her, trusting what we asked her to read. This on top of “organisation-changing” sized donations from her foundation.

    I believe that Anita Roddick was someone who demonstrated time and time again that her motivations were not cynical, but very healthy and that she had the right ethos.

  58. Charities campaigning….are they having a laugh?

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    Over the last five to ten years, charities have moved into campaigning and started getting political. They have entered territory where previously only more politcal campaigning organisations would venture. Organisations such as Amnesty, Greenpeace etc. set up purely to campaign have been joined by their charity counterparts in the arena of campaigning.

    Or are they really campaigning? Has it been a genuine strategic move by charities to affect long term change in society? Or has there been other motives at work…money, or fundraising to be fairer.

    I’m talking in general terms of course, I truly believe that some charities have started campaigning and done so for the best reasons. They are employing some of the top campaigners in the not-for-profit sector and are making real political change.

    However, as a recruitment consultant some campaigners have told me that they’re leaving their roles because they don’t believe the charity’s heart is really in long term change. That when the charity use the term “campaigning” that they really mean “brand positioning” or “brand awareness” in order to support their fundraising from their individual supporters. And that charities set unachievable campaign targets with no real hope of achieving them but just to be out there, somewhere in the campaigning arena.

    Is this true what people are saying? And is it just charities? Or are campaigning organisations themselves guilty of this? Is there anything wrong with the tactic of using campaigning to strengthen the brand?