Author Archives: Jonathan Dearth

1. Barbara Crowther

   1st June 2015 10:16 am Leave a Comment

   Director of Policy and Public Affairs at Fairtrade Foundation

   Apart from your current organisation which other organisations that campaign do you admire and why?

   So many! Greenpeace continues to be both brave and innovative – not least the Russian illegal detention of the Arctic Sunrise 30, but also their ability to drive serious issues with a sense of fun – I loved their Star Wars campaign to turn Volkswagen from the ‘dark side’ and the Chainsaw Barbie campaign to Mattel. I’m impressed how38 Degrees has woken everyone up to the power of online in driving nimbleness and democratisation of mass-scale campaigning that every organisation can learn from, and springboarding from online to focussed local organisation and direct action. Traidcraft did an awesome job as part of the successful campaign to win the establishment of a Grocery Code Adjudicator – a supermarket watchdog with teeth – and continues to plug away solidly on trade justice issues where many other NGOs have flagged!

   Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

   I think campaigns have got smarter in terms of pushing for specific policy or public goals, and in being creative in how they seek to reach the public and their targets. I do think we’ve lost ground a little on local and grassroots organisation – traditional NGO campaigning has become much more individual action oriented, but at Fairtrade, we have great experience of the power of local mobilisation. Fairtrade towns campaigns have been the backbone of building public awareness and applying change and pressure on companies and public authorities, and we’re proud of that!

   Which campaigner inspires you most?

   It’s probably clichéd right now to say it, but Malala is pretty awesome – such bravery and such maturity at such a young age. She never asked to be in a global spotlight, and I have occasionally worried about Western media or political manipulation. But you only have to listen to one interview with her to know that she has all the great qualities of a legendary social justice campaigner. Loved her response to the Nobel Peace Prize outcome – that winning peace is more important than winning prizes!

   What three attributes make a good campaigner?

   Firstly vision – a clear sense of the change you seek – vision requires you also to understand the world and power dynamics you’re dealing with. Second, dogged perseverance – very few campaigns are won overnight and most get knockbacks, so refusing to give up, and looking for new ways around obstacles is critical. Thirdly, creative flexibility – being able to react and adjust plans if they’re not working, or find a new creative way of bringing the campaign alive again if it’s flagging, or seizing quickly on a new opportunity you hadn’t seen at the outset.

   What’s the most rewarding or exciting campaign you’ve worked on and why?

   The massive mobilisation for Jubilee 2000/Drop the Debt Campaign from 1997-2002 was a pretty exciting time for international development and economic justice campaigning. With hindsight, we didn’t always get it right, and of course it’s still not been won, but it was an amazing global effort, especially in the global South, and delivered some good progress in writing down some of the excessive debt burdens and challenging the nature of conditions being imposed. Our campaign for Fairtrade bananas since 2000 has been pretty successful – around 1 in 3 bananas sold today are Fairtrade – and we’ve had great fun with it, but more to the point, I’ve had the privilege of seeing its positive impact for banana farmers and workers. Again we’ve not yet reached our goal and need to turn the tables now – campaign for there to be no unfair bananas left in the UK, until the industry as a whole is delivering living wages and sustainable livelihoods for banana workers and farmers. If we can do that on bananas, it could be an iconic victory that could spill over to other global supply chains and business practices.

   How do you feel campaigns will change over the next five years?

   There’s going to be a push for even greater transparency of information and decision making, at local, national and international level – whether it’s campaigning health or child welfare, or private sector responsibility and corporate accountability or local and national government policy. People will take more matters into their own hands as we go further into an open access era of campaigning – technology is putting more power to campaign in the hands of many more people, by making information more accessible, creating new networks that transcend local or national boundaries, but also potentially to find their own solutions through peer-to-peer or shared economy, as we’re seeing in lending, community energy generation, car sharing etc. In Fairtrade we’re calling it ‘Unlocking the Power of the Many’!

   What advice would you give someone starting their career in campaigning today?

   Get stuck in with both your heart and your head – focus on something you really believe in and care about, but also make sure you do the hard graft study of the politics and the gritty details, so you know your stuff and can apply political intelligence alongside your passion for change. If you’re just setting out and seeking a first step on the ladder, consider volunteering or an internship with a campaigning organisation or team – I know many people who gave their time in the first instance, built up their skills, knowledge and experience, started at the bottom but went on to paid campaigning roles in organisations they have really wanted to work for.

   If you weren’t a campaigner, what would you be?

   Dead?

2. Patrick Olszowski

   23rd May 2015 11:49 am Leave a Comment

   

   Whilst Head of Campaigns and Policy, Stroke Association

    

   Apart from your current organisation which other organisations that campaign do you admire?

   Global Witness have brought significant change to the international trade in diamonds and are currently involved in an important case around NGO investigations and data protection.
   While they appear fearless in the face of challenge, I am sure there must be moments of abject fear when they are engaging with powerful interests. This is common for all of us who campaign and the key is to use anxiety as a way of learning.

   Who is the campaigner you most admire?

   The campaigners I most admire are the Greenpeace team who scaled the Shard in London. This bold action helped draw attention to drilling in the Arctic and was a brilliant example of individual bravery sparking storytelling, leading to public mobilisation, brand building and donation.

   Is there a campaigning organisation that you would like to see the back of?

   Speaking personally, I am not a fan of the record industry lobby. They helped bring in the Digital Economy Act and as someone who firmly believes in the right to a fair trial (this law was proposing to disconnect people from the internet), they would have to be my choice.

   What advice would you give someone starting their career in campaigning today?

   Before you take action, think about how you want the world to be different and then work backwards from there.
   Most campaigning is about relationships, understanding who people are, what motivates them, the constraints they operate under and then (and only then) working out how to shift them from one place to another.

   What three things make a good campaigner?

   1) Being able to craft compelling stories.
   2) Being able to separate people from the power. This is about a cold headed and rational power analysis. Where is the decision made, who makes it, who influences these people, who do I know, who am I going to speak to first?
   3) Recognising that changing the world is just as much about fundraising, service delivery and service improvement as it is about public affairs and mobilisation.

   Which of these three do you have most of?

   My mission in life is to tell compelling stories that create real change. At the Stroke Association my colleagues in the Media and Campaigns teams have been working hard to tell a different story about stroke, to bust the myths:
   1) That stroke only happens to older people. Nope, it can happen at any age.
   2) That stroke leads to the end of life. Again wrong. With the right support, people can and do go on to recover and make very significant contributions.
   3) That stroke is inevitable. Again, if you do just one thing post reading this article, get your blood pressure checked. It might just save your life!
   I developed and launched the Life after Stroke campaign, (an integrated public affairs and media campaign) which has led to real world policy wins, changes in the law, a continued priority for stroke, huge media coverage, new supporters and funds.
   The really exciting thing is that now this story is starting to gain real momentum, other opportunities are appearing. Stroke has just been featured on Eastenders (one of the characters has had a stroke), we’ve been picked to be the Royal Mail’s charity for the next two years and are finding new supporters all the time.

   Which of these three do you think is missing most out of people who campaign or want to?

   As campaigners our instinct is for action. We all need to remember to stop, think and analyse where power lies before leaping to action, hopefully, though, without losing our zeal!

   Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

   I think that charity campaigning is going to change significantly. Some charities will be put off by the Lobbying Act, others will see diminishing returns from tired “contact your MP” actions and others will not do enough to tie their work in closely with the wider work of their charity and so lose impact.
   I believe the most successful campaigning organisations are already highlighting problems and coming up with answers that are both desirable and financially sustainable. This is often not easy but is essential as campaigning is about DELIVERING improvements in people’s lives.

   If you weren’t a campaigner, what would you be?

   Even if I wasn’t lucky enough to be paid to campaign, I’d still be a campaigner.

3. Penelope Gibbs

   5th May 2015 11:51 am Leave a Comment

   

   Director of Transform Justice

    

   Apart from your current organisation which other organisations that campaign do you admire and why?

   Policy Exchange – because whatever one thinks of their views, they have succeeded in getting the ear of this government and have influenced policy profoundly. They have championed police and crime commissioners and the breaking of the public sector “monopoly” over probation services. Without them these things might not have happened. I admire them because they are effective, though they probably wouldn’t describe themselves as campaigners.
   Citizens UK for campaigning for the Living Wage. They have argued well, got good evidence and successfully used community organisers as advocates. A worthy cause slowly and steadily won, mainly through face to face contacts and meetings.

   Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

   Organisations are getting better but the political space is getting more difficult to influence. MPs and Peers are efficiently whipped and few will defy their party.
   E-campaigning has revolutionised campaigning through helping charities to harness the passion of thousands of supporters. It’s a double edged sword though, because the more mass e-mail campaigns there are, the more difficult it is to break through.

   Which campaigner inspires you most?

   Ray and Vi Donovan’s son Chris was killed by a group of boys in horrible circumstances. Ray and Vi met their son’s killers in a restorative justice conference and felt “free” for the first time in years. They have set up a trust in memory of Chris and tour the country talking about their experience and the power of restorative justice. Ray and Vi truly have created good out of bad.

   What three attributes make a good campaigner?

   Passion
   Guile
   The ability to understand other points of view

   What’s the most rewarding or exciting campaign you’ve worked on and why?

   The Out of Trouble campaign I led for the Prison Reform Trust was very rewarding. The aim was to reduce the number of children and young people imprisoned in the UK. During the course of the five year campaign, the number of under 18 year olds imprisoned in England and Wales reduced by a third. A sign of true success is that the campaign ended in September 2012 but the numbers have continued to fall ever since.

   How do you feel campaigns will change over the next five years?

   I hope campaigns will focus less on changing the law. Legislation is very powerful but changing legislation does not necessarily produce social change and vice versa.

   What advice would you give someone starting their career in campaigning today?

   Be incredibly focussed. Campaigns with vague, amorphous aims tend not to work. Remember achieving your aim is the most important thing. It doesn’t matter if no-one knows who or what organisation was behind a positive social change, as long as it happens.

   If you weren’t a campaigner, what would you be?

   A civil servant. Civil servants have more power to influence positive social change than anyone else in government. But I would need to be able to conform and I’m not convinced I could.

4. Monitoring and Evaluating Advocacy

   8th January 2015 9:24 am Leave a Comment

   Whenever I have run a training session on advocacy campaigning, I have felt a loss of energy and momentum when I have turned to the subject of monitoring and evaluation.

   As an activist, very often training a room full of fellow activists, I am most interested in sharing the tools that will encourage people to tackle injustice and develop campaigns. But I also know that campaigning is not just about doing stuff, but it is about making a difference.

   So I was really interested at the British Red Cross, when we started to discuss as a new advocacy team how we would want to approach the monitoring and evaluating of our own advocacy. I have written before about the power of using a theory of change approach – a simple chain of events connected by the words ‘so that’ – and then regularly reviewing progress against this theory of change.

   But I was challenged by one of my research colleagues to take a look at the UNICEF monitoring and evaluating advocacy guide – see here.

   I began reading it with a feeling of ‘I’ve seen all of this before’, but the more that I read, the more interested I became – in particular I was interested in their development of a log frame for advocacy. Part of me rebels against a chart with a series of boxes – advocacy cannot be tied down to just one page, surely?

   But the more I looked at their log frame and began to apply it to one of our own advocacy issues, I was surprised at how easy it was to complete and that it was actually a very useful exercise. I liked the structure of goals, interim targets and activities, and I liked how the log frame made you think about how you wanted to move your issue on. I found that the answers to all of these questions were in my head anyway, so it wasn’t too hard to put it all into the log frame.

   But above all I felt that this log frame structure fitted with my own approach to advocacy – it didn’t feel contrived or an add-on. We are going to use this approach more at the British Red Cross – do take a look yourself at the log frame approach – and I’d be interested in what you think.

5. Letter published in Third Sector 17th January 2012

   5th January 2015 3:13 pm Leave a Comment

   To hear it click: http://bit.ly/AjF6uF

   To read it….. here it is:

   Cathy Pharoah is correct in noting in her article “Charities can make a difference…” when she says that “…there are signs that the sector is increasingly rediscovering the power of advocacy”

   Charities despite smaller budgets are realising they can get a better return on their investment to reach their aims and goals by turning to advocacy and campaigning tactics. The change has been happening for a few years – began slowly in the late 1990’s then really took off around 2005 – Make Poverty History played an important role in this.

   We see new campaigns and charities investing in policy analysis and development then using it to make change by using campaigning, public affairs and parliamentary tactics. As a result, we’ve increased our staffing to cope with this by over 70% and moved into larger premises.

   It is a real shame that at a time where this expansion in campaigning is occurring that the NCVO’s Campaigning Effectiveness team which supported the sectors work no longer exists. There is a gap that needs filling if anyone is up for taking on the challenge.

6. It’s a 5 horse race – 4 months to go to the General Election

   1st January 2015 2:56 pm Leave a Comment

   As a former local Councillor, I’m used to regularly delivering leaflets saying “It’s a Two Horse Race” with a cheesy pencil drawing of racehorses and claims that it’s between our party and the main other party. Making out it’s going to be close, even if the end result is a 20-30% difference in the votes. All with the aim of getting your vote out on the day and to stave off complacency.

   Well no-one is going to be complacent about the result of the polling on May 7th. It’s looking like a 5 horse race – the usual 3 equines, plus UKIP and the SNP. Only the Tories or Labour can win it. But the other 3 parties will play a major role in who will get past the finishing line and actually into government.

   Some relevant pieces to read on how to deal with this year from a campaigning perspective. Tom Baker, the self-styled “Thoughtful Campaigner” who The Right Ethos helped place last year at BOND as their Head of Campaigns and Engagement has written this piece: 7 things you need to know about election campaigning.
   Also, worth reading: Three Predictions for Charity Campaigns in 2014 by Claremont Communications: Predications for charity campaigns in 2015.

   And worth knowing about Oxfam wrap on the knuckles before Christmas for being – though I hope it won’t rein any campaigns in too much as a result Oxfam criticised by charity commission.

   Pollsters are being cagey about the outcome, they remember 1992 too well, when most predicted a Labour majority. Sometimes it’s worth looking at what the bookies think as they can’t afford to be wrong.

   The current odds of 25 to 1 on a Labour/SNP/Liberal Democrat coalition looks quite an attractive price to me.
   Looking beyond the election, what if the Liberal Democrats got back into government with 6 times the number of seats of UKIP but only around half the votes. A massive campaign for a fairer voting system from the right wing?
   2015 – It’s going to be very interesting.

7. Supporting Advocacy in East Africa

   3rd December 2014 12:07 pm Leave a Comment

   I am just back from a week in Dar es Salaam, where I was running an advocacy workshop for an INGO and its partners across East Africa.  We had eight nations represented from across the region. This workshop was following on a year after a similar workshop I had run for their Asian region in Bangladesh. The training had worked in Asia but would an advocacy campaigns framework also resonate in East Africa?

   What was really impressive about this workshop was the degree of preparation that delegates had to do prior to coming to Tanzania. I have run some courses where people have given little thought to the issue that they might want to use for advocacy. This workshop had case studies from each delegate submitted before the event. So we had an impressive course reader detailing each person’s advocacy issue against a suggested framework. We had issues such as trail bridges, self-help groups, disaster risk reduction schemes and much, much more. What did interest me was that in the main they were projects where an idea had been made to work on a pilot basis. At the end of each case study was a short section entitled next steps. Generally this section was very brief. The purpose of our workshop was to help people to develop their next steps and therefore have more impact.

   We spent a lot of time in the first couple of days getting participants to describe the realities of their external enabling environment for advocacy: the environment in Kenya, being different to Mozambique, being different to Ethiopia. We were massively helped in this exercise by the presence for a while of Maina Kiai – the UN special rapporteur on the rights to freedom of peaceful assembly and of association. He is an inspirational speaker with an amazing global perspective. If you ever have the chance to hear him speak, you must do so!

   As with our workshop in Bangladesh, I was interested to see how the country groups of participants struggled initially to agree how to explain their external environment. There were some very robust discussions. I know that I have written before about how important it is to have these explicit conversations because the danger is that you all assume that you share the same understanding. Having secured agreement in each country group, delegates were encouraged to move around the groups and hear about the external environment in the other countries. This was a great exercise and ensured that we had a common understanding of the external environment in all of the eight countries.

   Having got this understanding, we then went through defining the problem, being clear on the solution and who the target might be with the power to make this change, looking at the different routes to influence this target, assessing the degree and the nature of the opposition, before finally beginning to sketch out what a theory of change on each issue might look like.

   At the end of the week, I was interested to see that energy levels were still running high. It was also interesting to see that while they were keen to take their initial theories of change back home to discuss with their colleagues, there was also a strong desire to keep the peer group from the eight nations together.  There is a group Skype conversation planned for later next month. Yet what really excited me was a group of passionate individuals from across East Africa with their burning desire for change on their issue fired up with some practical tools to help energise their advocacy campaigns.

   Postscript

   In my last blog I highlighted the plight of Sombath Somphone, the community leader from Laos who disappeared in highly suspicious circumstances in 2012. I did, as I implored you to do, and I wrote to my MP about this case. I received a very detailed answer from the Minister of State at the Foreign and Commonwealth Office. Not only did he know about this case, he had raised it on several occasions and was continuing to do so. This was really encouraging – but let’s keep the pressure up. If you haven’t contacted your MP about this case please do so. We should be prepared to stand up for community leaders who stand up for their community and then suffer the consequences.

8. Mariam Kemple

   10th November 2014 12:08 pm Leave a Comment

   

   Whilst Campaigns and Advocacy Manager at Crisis Action

    

   Apart from your current organisation which other organisations that campaign do you admire and why?

   I’ve recently been inspired by the entire campaigning sector following the collective work we’ve all been doing in response to the ‘Gagging Law’. As someone who has a lot of experience in coalition campaigning, it’s been wonderful to see so many different voices from the UK charity sector speaking as one in a targeted and effective way to push for change.

   Generally are organisations getting better at campaigning since you began your career? If so, what’s changed?

   Absolutely – it’s been very exciting to see this development over the years. Campaigning has become much more professionalised and, with that, we’re seeing a stronger focus on monitoring and evaluation. As a result, the sector is becoming much better at identifying and achieving impact. We’ve also become better at learning from our colleagues in fundraising – building campaigner journeys that ensure supporters around the country can be turned into activists. Finally, the eventual embrace of new technologies – particularly social media – is having a fascinating effect on the responsive capacity of organisations.

   Which campaigner inspires you most?

   I regularly work with Sudanese or Syrian activists who put themselves at serious risk by speaking out on abuses taking place in their country. I am awed by the dedication and bravery they show in doing so – it is a privilege to work with them.

   What three attributes make a good campaigner?

   First and foremost, any campaigner needs to be passionate about their work. This is what you need to influence others, to push on through the long hours and to keep going in the face of disappointment after disappointment. Second, you need to be strategic – able to work out the most effective, efficient route to influencing your target. And, finally, you need to be flexible in order to adapt your strategy to the myriad of unexpected changes that any campaign will encounter.

   What’s the most rewarding or exciting campaign you’ve worked on and why?

   In March 2012 I ran a social media campaign for the first anniversary of the Syrian conflict – Unite for Syria. We had no budget and no time but through sheer hard work were able to convince activists and celebrities the world over to support a multimedia campaign. On the day, we reached millions upon millions of people and the campaign itself became the story. It was wonderful to create something from literally nothing and to create a global community of activists all working together – from Brazil to Indonesia, India to South Africa, Egypt to the US.

   How do you feel campaigns will change over the next five years?

   I hope that campaigners will continue to be more and more driven by monitoring and evaluation. I also expect that the medium for our tactics will change as the sector catches up with all that the internet has to offer. That said, I still believe that the core components of campaigning will remain resolutely the same and that the strength of a constituent’s handwritten letter to an MP will always be one of the most powerful tactics we can deploy.

   What advice would you give someone starting their career in campaigning today?

   Immerse yourself in the campaigns of the whole sector – sign up to every newsletter and campaign bulletin! Get a feeling for how different organisations engage their supporters, the ambitions they set for themselves and the success they obtain. Make sure you have experience of local campaigning – volunteer in your community and experience the day to day of influencing local institutions and decision-makers. Finally, I would encourage anyone to work in Westminster for even just a short period of time in order to understand the ‘other side’ of campaigning, so that as a campaigner you appreciate the environment your targets will be working in.

   If you weren’t a campaigner, what would you be?

   A legal barrister – I’d still have to be arguing for a living!

9. Head of Resources and Enterprises – Full-Time, permanent £40k – Margate, East Kent

   31st October 2014 2:58 pm Leave a Comment

   

   Since 2011, the Turner Contemporary has been one of Kent’s, the south-east’s and Britain’s most exciting assets in the visual arts scene.

   This role requires a driven person with passion and a commitment to contemporary arts. Also, the individual needs the skills and abilities to fully utilise the assets of the gallery – the spaces, the café, the shop – to maximise income in order to continue to provide free entry to anyone who wishes to enjoy the exhibitions.

   The individual must be entrepreneurial in their approach, but politically aware to the environment and sector that they are working in. As well as the commercial side, this role is responsible for overseeing the operational side of the organisation – its finances, human resources, IT and administration.

   The role:

   Lead the long term strategic business planning, income generation and policy development for Turner Contemporary.

   Ensure the effective, efficient and entrepreneurial operation of Turner Contemporary Enterprises and to review and improve our commercial strategy to maximise our ability to generate income.

   Responsible for the management of the financial, commercial, HR, administrative, and legal functions required to operate Turner Contemporary (charity) and Turner Contemporary Enterprises.

   Take strategic responsibility for the financial well-being of the organisation.

   Manage change within the organisation and support the development of the staff and Board.

   The candidate

   Entrepreneurial business skills applicable to an ambitious not-for-profit organisation with significant commercial activities.

   You will be a visionary, with strong creative ideas that translate into real achievable business plans.

   Good political nous and the ability to build credibility within the organisation and with senior stakeholders and partners.

   Will have significant relevant experience of strategic business planning and operational practices.

   Significant experience of finance, financial control setting, monitoring and managing budgets.

   Extensive experience of managing staff and associated employment issues.

   Deadline: Friday 21^st November 2014

   To apply or for more information please contact Sonya Clampett at sonya@therightethos.co.uk

10. Where is Sombath?

    8th October 2014 1:40 pm Leave a Comment

    Something a bit different for this blog…… I recently spent some time working in Bangladesh running an advocacy training course, and met some people from Laos. They informed me of the disappearance of Sombath Somphone back in 2012. Sombath is a respected community leader in Laos. He has not been heard from since his disappearance.

    I understand that his wife was shown video footage by the police of him being stopped by the police, and then being put into another vehicle before being driven away. The policemen who showed her this video have subsequently disappeared. The government in Laos has refused to engage on this issue, explain this video footage or take up international offers to analyse this video footage.

    This case of Sombath has really affected me. How can a citizen of a country just disappear and the government of that country show no interest in his return? I would really interested to know if our Foreign and Commonwealth Office is aware of this case, and what representations our government had made to the government in Laos and to the ASEAN nations. I have written to my MP to ask these questions – could you do the same and stand up for a community leader, who had the courage to stand up and represent his community at huge personal cost?

    For more information see http://sombath.org or https://www.facebook.com/findsombatsomphone